You’ve probably heard of email marketing. After all, everyone is doing it. But do you know what type of email marketing is the best? What are the most popular email marketing websites? How effective are they at getting results? Find out here with our list of the top 5 best email marketing sites. Keep reading for more information on each one.
A newcomer to the list, but a definite favorite among our team. MailChimp is the #1 choice for a reason; it’s incredibly simple to get started with and requires almost no maintenance. Plus, they provide lots of free features.
To give you an idea of what makes MailChimp special, it has a completely free structure. In addition to the basic features that you’d find on most websites, such as email campaigns, automation, and drag and drop emails, you get access to advanced features, like HTML and CSS design, and even more useful ones, like A/B testing and split-testing. All these perks make MailChimp the best choice for email marketers who are just getting started or who need a simple, yet effective solution.
Another top pick for our team. Hootsuite is the leading social media engagement platform, and it’s owned by a group of popular brands, including Twitter, Facebook, and Instagram. Similar to MailChimp, Hootsuite is designed for easy use and requires minimal maintenance.
As a social media marketing (SMM) agency, we often recommend Hootsuite to our clients. The platform is easy to use for beginners, but you can also use it to design robust email marketing campaigns. It offers all the basic features of an email marketing platform, plus it has all the major social platforms, including: YouTube, Twitter, Facebook, and Instagram. This makes it an all-in-one platform for driving engagement and connecting with new audiences.
A top choice among our team for a reason. ConvertKit is the leading email conversion platform. Similar to MailChimp and Hootsuite, it is also owned by popular brands, including: HubSpot, Marketo, and Pardot. The common thread between these three brands is that they are all focused on delivering value to marketers.
One of the reasons we like ConvertKit so much is that it has a freemium structure. This means you get a ton of value for free, including everything from email campaigns, to automation, to landing page creation and more.
We use ConvertKit ourselves, and we’ve found that it’s very effective at driving email conversions. The platform allows you to create complex automations, which lead to more engaging emails and eventually, increased revenue.
Founded in 2010, ActiveCampaign is the top choice for enterprise-level marketers who need robust features and high performance. Similar to HubSpot and ConvterKit, ActiveCampaign is also owned by a group of popular brands, like Marketo, HubSpot, and Pardot. Marketers love ActiveCampaign because it has all the features they need and doesn’t require extensive technical knowledge to use.
In our experience, ActiveCampaign is the best choice for established businesses who are looking for a simple and effective email marketing solution. It has all the major features needed for a robust campaign, but it’s also very easy to use.
MailChimp vs. Hootsuite Vs. ConvertKit vs. ActiveCampaign
Now that you have a general idea of the top 5 choices for email marketing, it’s time to compare them side-by-side. Below, we will cover a ton of information about each platform, including pricing, features, and functionality. This way, you can make the right decision for your business.
When comparing email marketing platforms, you need to keep in mind a couple of things. First, make sure to compare apples to apples (i.e., compare the same version of each platform). Second, read reviews, search Google for questions and answers, and use your own intuition to make the right decision for your business.
Pricing is one of the most important factors to consider when comparing the top 5 email marketing sites. Below, we will cover the pricing of each one.
MailChimp offers three pricing plans, including the basic, standard, and premium versions. You can grab the basic plan for free. This gives you all the basic features, like the ability to send emails, create email lists, and more.
The standard plan costs $15/month and gives you all the features found in the premium version (plus several more). The best part is that you get a free domain for the standard plan.
Since we mentioned above that MailChimp is the #1 choice among our team, it’s important to point out that the platform is also one of the most popular ones. This means that if you’re looking for a free option, you might come across some haters. However, since its popularity is based on merit, not hype, most people will likely enjoy using and promoting MailChimp.
Hootsuite has three pricing plans, as well; however, they are a little different from MailChimp’s. While the basic plan is free, you need a paid account to use the other two. Like MailChimp, Hootsuite offers a free domain for its standard plan. One of the unique things about Hootsuite is that it gives you the option of paying annually or monthly for its services.
We recommend checking out both websites to compare the features, as well as the pricing plans. You’ll want to choose the one that has the most useful features for your business, and you can always upgrade your plan as needed.
ConvertKit’s pricing plans are a little more expensive than the other four platforms listed above, but you get an outstanding value for your money. Similar toMailChimp, ConvertKit offers three pricing plans: base, standard, and premium. You can choose the base plan, which is completely free, or you can upgrade to the standard plan for $15/month. The most expensive option is the premium plan, which gives you all the features found in the base plan, plus several more. The most notable feature is email marketing templates, which are fully customizable and can be used to create entire campaigns quickly and easily.
Another great thing about ConvertKit is that it has integrations with all the major CRMs, like Salesforce, HubSpot, and Marketo, which make it a one-stop shop for marketing and sales departments everywhere. This integration makes it much easier for leads to get from one stage to the next, which, in turn, increases the chance of converting them into paying customers.
ActiveCampaign also has three pricing plans: standard, premier, and elite. As the name suggests, the standard plan is the most popular one. It costs $15/month and provides you with everything you need to launch a marketing campaign. The premier plan costs $25/month and gives you all the features of the standard plan, plus the ability to track opens, clicks, and conversions for each email.
We recommend the elite plan for businesses that need a lot of traffic. It costs $45/month and gives you everything the standard plan and premier plan have, plus you can track video views, form submissions, and more.
The major difference between ActiveCampaign’s standard plan and the other four platforms’ basic plans is that you get a free domain for the former. You also get two free email campaigns, in addition to all the features the other four platforms have to offer.
Now that you understand what type of email marketing platforms best serve your business, it’s time to compare them based on features. Below, we will cover a ton of information about each one.
MailChimp gives you all the basics, such as creating and sending regular emails, creating email lists, building autoresponders, and more. Similar to the above comparison, you’ll want to make sure you’re comparing apples to apples (i.e., compare the same version of each platform).
The major feature that MailChimp is lacking is A/B testing. However, since this is the case with most email marketing platforms, we wouldn’t call it a big issue. Still, it’s good to know.