Why Should You Try AWeber?
AWeber is one of the most popular email marketing platforms used by businesses and bloggers worldwide. Launched in 2006, this platform allows users to create email campaigns and send them out to subscribers. While AWeber has several significant pros, such as a simple user interface and a high deliverability rate, the best part of this tool is its affordable pricing.
As a business owner or blogger, you may be wondering how you can benefit from using AWeber. Consider the following:
- Affordable pricing – One of the biggest perks of using AWeber is that you can set up a fully functional account for free. Even if you have a limited budget, you can still use this valuable service.
- Variety of features – In addition to the aforementioned perks, you can take advantage of all the features offered by AWeber, including drag & drop email campaigns, automated email sends, and SMS text messages.
- A large audience – With over 2.5 million active users, AWeber is among the biggest and most popular social media platforms. This makes it an ideal choice for anyone interested in reaching a large audience.
- Robust growth – In January 2019, AWeber announced that it had reached the one-million user milestone. This impressive feat was accomplished largely due to the platform’s robust and growing user base.
How To Setup Your AWeber Account
To get started with AWeber, visit their homepage and click on the “GET STARTED” button at the top right corner of the screen. You will then be taken to their signup page. On this page, you will need to enter a valid email address and choose a username (which can be up to 16 characters long).
After signing up, you will be taken to the “My Account” page. Here, you can click on the “Settings” tab to access your account settings.
On this page, you will find several important account-related details. For example, you may want to change your password or security question. Another useful option is the “Feedback” button. When you click on this button, you will be taken to a special URL that gives you the chance to provide feedback on why you should have chosen AWeber in the first place.
As mentioned previously, a large number of AWeber’s users span across different countries. Because of this, you may want to consider choosing one of the following two options:
- US Email – If you are a US citizen or business, you can use the platform’s “US Email” option. In this case, all of your contacts will be pulled from America’s largest marketplace (i.e., the EMAIL ADDRESSES registry).
- Worldwide Email – If you are a representative of a business that operates worldwide, you can use the platform’s “Worldwide Email” option. In this case, all of your contact details will be entered into the system once, and the platform will begin searching for matching contacts.
Once you have made the necessary adjustments, click on the “Save Changes” button at the top right corner of the page.
From here, you can click on the “Dashboard” tab to access your AWeber dashboard. This is where you can monitor the status of your email marketing campaigns.
On the left-hand side of the page, you will see a button that says “New Campaign”. When you click on this button, you will be prompted to enter the details for a new email marketing campaign.
To create a new email marketing campaign, click on the “New Campaign” button, and then fill out the form as required. Once you click on the “Save” button at the bottom of the page, you will be taken to a page that shows all of the recent marketing efforts that you have carried out on AWeber.
Why Use The Automated Email Delivery Button On AWeber?
One of the most useful features of AWeber is the “Automated Email Delivery” button that can be found at the bottom of every email they send out. As the name implies, this feature allows users to have their emails automatically delivered to their subscribers’ inboxes. The good news is that this feature is easy to use.
To enable this feature, you will need to visit the settings tab of your account and scroll all the way to the bottom of the page. At this point, you will see a toggle switch that says “Automated Email Delivery”. When you click on this switch, you will be presented with a form that asks you to enter the email address of the person or people you would like to have receive your emails.
You can also list other services you use in conjunction with AWeber as the form’s “Additional Input” field. This way, you can ensure that your email address is not used up by other services (e.g., Microsoft, Gmail, Hotmail, etc.).
Once you have entered the email addresses of your audience and clicked on the “Save Changes” button, you will be taken to a confirmation page. On this page, you will see a message that says “Thanks for verifying the contact information for XX! You can now set up automated email delivery for your account.”
This automated email delivery feature is extremely helpful for business owners and bloggers who want to maintain a steady stream of new subscribers. Consider the following:
- Time-saving – With this automated email delivery feature, you no longer have to worry about going through the process of selecting and sending individual emails to your audience. You can set up several email campaigns and then have them all deliver their blasts at once.
- Increasing engagement – By using this service, you can rest assured that your subscribers will not be overwhelmed with emails from you. Instead, they will receive a small number of engaging emails per week that will gradually grow in frequency as you develop and grow your account.
- Diversification of your audience – Someone who signs up for an account on AWeber and uses the automated email delivery feature to send a test email to their contacts may discover that their email address is already in the system. In this case, they will have the opportunity to connect with a diverse group of individuals who may become regular email recipients.
- Building a community – One of the great things about AWeber is that it provides a place for people with shared interests. For example, if you are a fashion blogger and set up an account on AWeber, you may decide to create a group called “Bloggers” and include a few of your favorite fashion blogs. Within this group, you can engage with other members via direct messages (i.e., private Twitter posts that only group members can see).
The Many Uses Of AWeber’s “Email Trends” Info
AWeber is a reputable email marketing platform that tracks several key trends regarding email marketing. With this information, you can stay ahead of the curve and customize your emails to fit specific niches and address the needs of your audience.
On a daily basis, you will see several interesting tidbits of information about email marketing that you can use to further improve your campaigns. If you scroll down to the bottom of every email that is sent out by AWeber, you will see a link that says “View Email Trends”.
Clicking on this link will direct you to a dashboard that shows you a heat map (i.e., a representation of how opens and clicks vary by country and by browser) and several graphs that show email marketing-related information. Some of this information is highly relevant to marketeers, advertisers, and content creators, while others may be more relevant for eCommerce or brand executives.
How To Use AWeber’s “Incoming Mail” & “Sent Mail” Tabs
Another useful feature of AWeber is its “Incoming Mail” and “Sent Mail” tabs. The former of these two features allows you to track all of the emails you have received in the past. The good news is that you can click on these tabs weekly to check for new messages.