How to Use TrafficWave for Better Email Marketing

Do you want to grow your email list and make more sales? You’re in the right place. We’ll teach you how to use TrafficWave to automate the process of gathering lead information, and then converting them into paying customers.

Why Should You Use TrafficWave?

There are several good reasons why you should use TrafficWave for email marketing instead of your regular commercial email program. The first is that it is built for sales and marketing, so it makes it easy for you to find leads, and convert them into paying customers.

“The growth of email as a marketing channel is clear — in 2020 alone, email marketing is expected to grow 23.2% year from 2019 to 2025, reaching 6.8 billion monthly active users worldwide,” reports The Neverending Optimism.

It’s easy to see why email marketing will continue its rapid growth, as studies have shown that people are 94% more likely to buy a product or service after receiving an email marketing solicitation than after just seeing a standard ad.

TrafficWave is Integrated with CRM and Email Marketing Automation Platforms

One of the reasons why we love TrafficWave is that it’s integrated with some of the most popular CRM and Email Marketing Automation platforms — such as Salesforce, Pipedrive and HubSpot. This makes it super simple for you to connect with your leads and create automated email campaigns without having to learn a new software tool.

“With over 500 integrations with apps and platforms like Salesforce, Zendesk, Pipedrive, and HubSpot, TrafficWave is ready to work for you — wherever you are in the world,” says Michael Grenne, co-founder and CEO of TrafficWave.

TrafficWave offers an email marketing suite which makes it super easy for you to get started with email marketing. And if that wasn’t enough, it also offers a CRM suite with its own special features that work in concert with your email marketing to provide you with even more leads.

When you’re ready to take your marketing and sales processes to the next level, you can integrate TrafficWave with Xero, Stripe, and other payment providers to accept credit card and other forms of payment — on-the-spot.

High Open Rates and Low Bounce Rates Using CRM and Email Marketing Automation

One of the great things about using TrafficWave is that it has a high Open Rates and low Bounce rates when compared to most email marketing platforms. This is mainly because it is integrated with CRM software, such as Salesforce, which provides for a more personalized approach — attracting and engaging with high-quality leads.

“Personal Branding, Market Research, and Quality Improvement have always been considered distinct pillars of a solid business plan. By applying the right marketing mix and technology to drive more traffic and boost lead generation, you can further solidify your role as a thought leader in your industry,” says Michael Grenne.

Additionally, the low bounce rates indicate that your emails are engaging your audience and keeping them interested in what you have to say — which is essential if you want to grow your email list.

The Most Advanced Reporting Available

Speaking of list growth, you can also look to your mailing lists to see the success of your email marketing efforts. With TrafficWave, you can get detailed reports on everyone in your list. This helps you to see who is doing well, and who needs some convincing — either way, you can take action and adjust your approach accordingly.

“With our analytics, you can gain valuable insights into your list’s behavior. For example, you can identify customers who are most likely to buy your products or sign up for your services, and you can find out where your subscribers are located, what devices they use, and what types of content they engage with,” says Michael Grenne.

You can also use this data to get more subscribers, with the ultimate goal of growing your list as large as possible.

Pricing and Features

One of the things that make TrafficWave stand out is that it offers a free trial, as well as discounted pricing for early bird and other special offers. Additionally, it has a professional-looking design which makes it feel more like a traditional marketing agency than a simple email marketing platform — which, of course, it is.

“When we set out to reinvent email marketing, we wanted to create something that not only looked different but also felt different. With our focus on simplicity and usability — along with our unique approach to design — we believe we’ve succeeded in creating an experience that is both beautiful and functional,” says Michael Grenne.

TrafficWave also offers additional services which can help you to grow your email list, such as content creation, landing page optimization, and automated email marketing. So not only will it help you to collect and organize your leads, it will also help you to convert them into paying customers — on a consistent basis.

If you’re looking for a simpler, more streamlined approach to generating leads and turning them into paying customers, then TrafficWave is a great choice. And with its unique approach to design, you’ll feel as if you’ve made the right choice too.

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