TrafficWave vs AWeber – What’s the Better Email Marketing Solution?

Over the past couple of years, one of the hottest topics in marketing has been email marketing. With the Covid restrictions diminishing, people are once again flocking to the inbox to hear from brands. However, just because email marketing is trending now, it doesn’t mean that it’s the best solution for all businesses.

There are several prominent email marketing solutions that you can choose from, including Amazon’s Marketing tool, Google’s Campaign Monitor and MailChimp. Each of these applications has distinct features that make it suitable for certain businesses and marketing objectives. If your goal is to simply send out as many emails as possible to as many customers as possible, MailChimp is the clear winner between Amazon’s tool and Google’s.

Features Overview

When choosing an email marketing tool, you have a variety of options to choose from. The most prominent feature that differentiates MailChimp from the rest is the drag-and-drop editor, which makes creating and sending out emails a breeze.

The tool is quite flexible, allowing you to craft automated emails, use templates to create compelling emails, or even set up email campaigns for specific goals you’ve established. You can also use specific filters to segment your lists and target the right audience.

Since it has been designed with a focus on usability, you’ll find that getting started with MailChimp is a snap. The platform is extremely user-friendly, offering you step-by-step tutorials for beginners, as well as a helpful community of experienced users.

The Competition

When it comes to email marketing, the industry is crowded with a variety of applications and services. At the top of the pile sits the well-known and highly-rated AWeber. The service was originally designed for the agency market, where it’s used for managing client accounts and delivering bulk emails on demand. Since its launch in 2007, AWeber has amassed over 500,000 users and grown its addressable user base by delivering relevant, highly-targeted emails to subscribers’ inboxes.

It’s the closest competitor to MailChimp, having practically the same feature set and matching pricing structures. What’s more is that AWeber’s software is also very flexible, allowing you to fully customize the email templates, forms, and landing pages, as well as set up email campaigns without ever needing to write a line of code.

It is possible to compare AWeber to other email marketing services, such as MailChimp and HubSpot, as the platforms are not totally unrelated. AWeber is a PPC (pay per click) advertising platform, meaning that it takes a cut if you click on an email link or campaign.

Which One Should You Invest In?

To answer this question, it’s important to consider your email marketing goals and objectives. Do you simply need a simple solution to generate and follow up on leads? If so, MailChimp is the clear winner between the two applications, since it’s so easy to set up, and you can quickly generate as many emails as you need.

If, on the other hand, you need to capture and nurture leads into paying customers, AWeber is the clear choice. It has a proven track record in the industry and is used by businesses with a significant revenue requirement.

When choosing an email marketing tool or service, you need to set a primary goal for why you’re using the platform in the first place. Once you’ve established what you want from the tool, you can determine which one is the best suited for your needs.

Scroll to Top