You’ve been dreaming of this day since you first entered the marketing world. The chance to work independently, be your own boss, and have unlimited potential. You finally get that opportunity and what do you do? You struggle to find the right tools to effectively manage your email marketing campaign.
Letting your hair down, being your own boss, and having complete control over the direction of your business sounds like an attractive proposition. However, if you’re looking to grow your business successfully, you need to approach email marketing as a serious business tool. This article will teach you how to use email effectively for your marketing purposes.
Set Up A Campaign
To get started, you will need to set up a campaign in HubSpot. You will want to have a look at how the HubSpot team members work together to achieve their goals- particularly focusing on their email marketing strategies. You can also learn a lot from their internal communication, collaboration, and decision-making processes.
Setting up a HubSpot campaign is simple and only takes a few minutes. You can create a simple email workflow from the get-go and customize it to fit your needs. You’ll need to enter your email address and select a username and password. You can also add a contact email address and phone number for receiving important notifications. When you’re done, click the Create button to save your new campaign.
It’s important to note that you can’t just set up email marketing and call it a day. You’ll need to learn how to effectively use email marketing to grow your business. That’s why you should approach email marketing with a strategy. To that end, let’s begin with the basics.
Learn The Basics Of Email Marketing
Did you know that email marketing is considered to be one of the most effective (and free) marketing methods available? According to HubSpot’s own research, sending out regular emails can boost your open rates by up to 27% and your click-through rates by up to 34%. Not bad for free marketing!
As a general rule, the more you know about the email marketing field the better. It’s always a good idea to read up on marketing, email marketing, and digital marketing strategy from a general business perspective. There are tons of online resources that can help you get started (and stop staring at that email inbox). Here are some of the basics.
Subject Lines And Spam Filtering
One of the most important things to consider when creating an email marketing campaign is the subject line and the SPAM filters that you’ll need to consider. You’ll also want to look into the delivery method from the perspective of your audience. Does the email go into their inbox, or does it get blocked by your SPAM filter? A/B testing is key when it comes to email marketing to get the best results possible. You’ll split test subject lines and vary the cadence and content of your emails to see which one performs best.
With any marketing material, you’ll want to make sure that it’s of good quality. If you’re looking to grow your business, you’ll want to start thinking about what you’ll put in your content. What is the purpose of the email? Are you promoting a sale or an event? You’ll want to craft an email that aligns with your goals. Here are some examples of content ideas for email marketing:
- Product News and Special Offers
- Updates on a Popular Product
- Birthday Reminder
- Thanks For Visiting Our Website
- Get Ready For The Summer! It’s Time To Lock In Those Last-Minute Deals
- Special Event Announcement
- Seasonal Marketing
- Helpful Hints And Tricks
- Monthly Newsletter
As you can see, there are countless possibilities for content in your email. You’ll want to experiment with different types of content and test how consumers respond to different messaging. What is the purpose of the email? Is it to sell a product or service? Is it to inform, educate, or entertain?
Opt-In And Opt-Out
Did you know that every email sent to a gmail address is tracked? That means that you have complete control over whether or not you want to remain in the emailing list. To stop receiving promotional emails from a company, you can simply click the unsubscribe button at the bottom of the message. You can also choose to be removed from a company’s mailing list at any time by contacting their customer service department. You can find a list of all the contacts for customer service at a company’s website.
The important thing to keep in mind is that you own your emailing list. The companies that you’re emailing will never have access to your personal information, including your email list. So consider emailing to be a safe and private place to communicate.
Design The Email Inline Or Attached
The design of your email can have a dramatic impact on how well it performs. When designing your email, you’ll want to keep the following things in mind:
- The Look & Feel – Is it a bright shiny object that sparks joy or is it a dull gray mass that you have to force yourself to open?
- Collections Of Content – Does your email pull the various pieces of content into one place for the reader? Is it easy to scan and navigate?
- Call To Action – What exactly do you want the reader to do? Click a link, call a number, or fill out a form?
To learn more about the design of an email, check out this useful guide from MailChimp. You’ll learn how to create an email layout that draws in subscribers and keeps them engaged until the end.
Monitoring The Results Of Your Campaign
After you’ve launched your email marketing campaign, the fun begins. Did you know that you can view performance metrics like open rates, click-through rates, and unsubscribe rates for each individual email in your campaign? You can also look at the conversion rates for each campaign by combining the metrics from multiple emails into one report. You should look into these numbers frequently and learn which ones you should be working on improving. Remember: this is all free and public information so you have no excuses not to be monitoring and learning from your results.
Growing Your Email List
Did you know that a key element to a successful email campaign is building a large email list? One of the things that HubSpot recommends is gathering email sign-ups using a tool like GetResponse or MailChimp. The great thing about these tools is that you can easily get started with no tech skills required. Just click the “Allow List Building” button to begin generating leads for your email marketing campaign.
After you’ve launched your campaign, the exciting part begins. Did you know that you can view performance metrics like open rates, click-through rates, and unsubscribe rates for each individual email in your campaign? You can also look at the conversion rates for each campaign by combining the metrics from multiple emails into one report. You should look into these numbers frequently and learn which ones you should be working on improving. Remember: this is all free and public information so you have no excuses not to be monitoring and learning from your results.
As you can see, setting up an email marketing campaign is very straightforward. Learning how to use email effectively for marketing is a lot more complicated, but don’t worry, you’ll get the hang of it. With a little bit of effort, you can begin seeing successful results from your efforts. And what’s more, you have full control over the content that you’re sending through your campaigns. You can experiment with different subject lines and messaging to see what works best for your business.