You’ve probably heard of Twitter. Probably even used it. Perhaps you’re one of the many people who love sharing thoughts and feelings through short-form tweets? Maybe you’ve even considered using the platform to grow your email list and engage with your audience?
If so, then this blog post is for you. We’ll cover the best ways to use Twitter to grow your email list and how to use LinkedIn to grow your business.
Use Twitter to Grow Your Email List
For years, people have been using social media to get in touch with fellow entrepreneurs and marketers. LinkedIn, Facebook, and Google+ were at the forefront of this trend, and now, with the rise of TikTok, almost every social network has become a potential lead-gen platform.
But what does that mean for your business? How can you use social media to grow your email list and encourage subscribers to stay subscribed? Let’s dive into the tactics.
1. Create Twitter accounts for your company and individual developers
You’ll need to have multiple Twitter accounts for the different platforms you use. For example, you may want to have a personal account for keeping up with friends and family, and a brand account for your business where you can promote products and connect with potential customers. If you operate a development agency, you may also want to have a technical account where you can engage with software engineers about the latest technologies. These are just some of the most common uses for multiple Twitter accounts. You can also use a tool like Buffer to schedule and tweet content across multiple platforms for you.
2. Use the #Hashtag tool to find relevant topics
Every content creator, marketer, and entrepreneur knows the power of a hashtag. It’s a way of organizing content, whether that’s a tweet, Instagram post, or even a private Facebook group. When someone uses a hashtag for your content, that means it is relevant to their interests. And since the platform is constantly evolving, you can be sure that someone will always find your content interesting and relevant. When someone uses a hashtag for your content, it gives you the opportunity to connect with them on a personal level and encourages them to stay engaged with your content.
For example, let’s say you run an e-commerce store for techies. You create content on a regular basis about new technologies specific to software development. One day, you notice a hashtag for your content, #techiese, started trending. Suddenly, everyone who uses the hashtag is interested in your content and wants to connect with you. It’s a great chance to engage with your audience, solve their problems, and grow your community.
3. Create landing pages for each of your social accounts
Whether you’re selling your own products or partners’, your company’s, or individuals’ products, you’ll need a way to drive traffic to your website and convert that traffic into paying customers. Fortunately, with the rise of mobile marketing and digital marketing, landing pages have become extremely popular and easy to set up. Simply put, a landing page is a website page that you can send people to when they are interested in your content. These are ideal platforms to build your audience, gain credibility, and grow your email list.
In the example above, we mentioned that you can use a tool like Buffer to schedule and automate the process of creating and distributing content across different platforms. One feature of these types of tools is that they can create a basic landing page for you with a few clicks of a button. Plus, you’ll find plenty of free templates to choose from.
4. Use social media to find your target audience, and then engage with them
Now, this is a matter of taste, and you may disagree with what I’m about to say. But for many businesses, LinkedIn is the best choice for finding your target audience, and then engaging with them to grow your email list.
Why? At first glance, LinkedIn might not seem like the best place to find your target audience. After all, the platform is primarily made up of business professionals. But if you think about it, that’s actually a pretty good place to be. Since most business professionals are already there, you can bet that they’re interested in your product or service. And since LinkedIn is a professional network, you’ll have access to a lot of high-quality prospects.
In the example above, we mentioned that for techies, you can use a hashtag for your content. With LinkedIn, you can choose which groups you want to engage with and which content you want to show ads to, based on your target audience’s interests and demographics. You can choose what kind of content you want to engage with and what you want to show ads for based on the user’s profile. So essentially, you’re using the platform to find the audience that will be most interested in your content, and then engaging with them to grow your email list.
5. Connect your LinkedIn account to your MailChimp account
If you already use MailChimp, you can connect your LinkedIn account with it. When you do, you can start gaining insights into the content that your audience wants and needs. Plus, you can segment your data and find the most relevant content for each user. It’s a great way to engage with your audience on a more personal level and continue to grow your email list.
In the example above, we mentioned using a tool like Buffer to create and distribute content across different platforms. As a marketer, you’ll want to use this tool to distribute your content, track the results of your campaign, and then engage with your audience using the insights you gain.
6. Use social media to grow your blog audience
Now, this is a bit of a trick. But if you want to grow your blog audience, you can do so by creating content that your target audience finds valuable. For example, if you’re a fashion blogger, you may want to write about the latest styles and trends. Or if you’re an e-commerce store owner, you may want to write about the products you sell.
In the same way that you would want to choose relevant keywords in your blog posts, you may want to choose popular hashtags when you’re creating your content. Doing so can help you become more discoverable and increase the chances your content will be shared by others.
7. Use your personal or business social media accounts to follow and connect with people
You can also use your personal or business social media accounts to follow and connect with people. Following someone on Twitter means you have their attention, and you can start a conversation with them. Once you have their attention, you can gain credibility and start building a network. Then, you can follow up with a conversation on LinkedIn or another social network.
In the example above, we mentioned using a hashtag for your content to find relevant discussions and engage with your audience. You can take this a step further and choose to engage with people on social media even if you aren’t following them. Simply put, you can choose to engage with people on social media regardless of whether you’ve connected with them before or not. This way, you’ll get the benefit of having a conversation with someone who may have some interest in what you have to say and can provide you with unique insights.
8. Use the “Share” button to create a free blog network
If you run a food blog, you can use the “Share” button on your blog to create a network of blogs. Essentially, with a share button, you’re able to collect links to other blogs and social media accounts in a single place. Then, when someone clicks the “Share” button on one of your blog posts, it will take them to a place where they can find a variety of content on your topic of choice. This content might come from your blog, or it might come from another site within your blog’s network. It’s a great way to build a community of like-minded people who are interested in your content topic.
In the example above, we mentioned using a hashtag for your content to find relevant discussions and engage with your audience. But if you want to collect links to your blog posts, you can do so without a hashtag. Simply put, with a share button, you can put a link to your blog in the text of your blog post. And since you’re collecting links to your blog posts, you’re driving traffic to your site and converting that traffic into leads and customers.