Email marketing is a form of marketing that involves sending a commercial message to a group of people via email.
The purpose of email marketing is to gain interest, gain trust, and gain credibility with your target audience.
Depending on your product or service, your target audience, and your goals, you’ll find there are a variety of effective email marketing strategies you can employ. In this article, we will discuss the various types of email marketing and how to craft an email that will achieve your goals.
Traditional Email Marketing
Traditional email marketing is the simplest and often the most effective form of email marketing. The purpose of traditional email marketing is to give the reader a good feeling about your brand. Therefore, your goal is to create an impression that will stick with your audience.
You do this by including keywords in your headlines and content, creating relevant links, and making sure that your email is well-written and easy to understand. You might even want to test out a few different styles of email marketing to see which one gets the best response from your audience.
Traditional email marketing is still effective, but it’s not the best choice for every business. If you’re just getting started and do not yet have a lot of experience, go with this type of email marketing. However, if you’re looking for more advanced techniques, move on to the next type.
Paid Email Marketing
Paid email marketing is just what it says – you’re paying for the delivery of the email. This type of email marketing is effective when you’re trying to persuade someone to take a specific action or buy a product. You might use paid email marketing to promote an event, fundraising campaign, or deadline for a specific product.
When you pay for the delivery of an email, you’re guaranteeing that you’ll get a specific and hopefully large response.
Paid email marketing is one of the most effective forms of marketing because you can target the right audience and make sure you reach them. When crafting your paid email marketing strategy, make sure you identify the right goals and KPIs (key performance indicators). This type of email marketing is very effective if you have a limited budget, but you need to make sure you analyze the results of your strategy before you continue spending money on this type of marketing.
Drip Email Marketing
Drip email marketing is similar to paid email marketing in that you’re paying for the delivery of the email. However, with drip email marketing, you’re not necessarily going to get an email every time someone subscribes to your list. Instead, you’re going to send a series of emails to encourage people to engage with your content – whether that’s a blog post, an ebook, or a podcast.
With drip email marketing, you’re not committing to sending a fixed number of emails – you can send as many or as few as you like. Therefore, you can use this strategy to send the same email to two different groups of people (eg. new subscribers and existing subscribers).
Drip email marketing lets you test out new content and see what works best with your target audience. With this strategy, you’re not restricted to just one type of email – you can mix and match content to see which performs best.
Automated Email Marketing
If you’re looking to take your marketing to the next level, consider automated email marketing. With this strategy, you’ll submit content to an email marketing service that will handle the nitty gritty of email marketing for you. For example, you might want to write a blog post about the importance of having a solid web strategy in 2019. Then, you might want to set up a form on your blog for people to share their thoughts. When they do, you can automatically send them an email with a link to the blog post you wrote,
With automated email marketing, you’ll only need to provide the content once and the automation will take care of the rest. Plus, you can scale this up as much as you like – there’s no limit to the number of emails you can send.
These are just the basics of what makes up email marketing. There are many more tips and tricks to making your email marketing stand out. With these tips and guidelines in mind, you’ll be able to craft the perfect email for your target audience and gain excellent results.