The United Arab Emirates is a country known for its vibrant capital city, Dubai. The country is also home to the incredible Burj Khalifa, the tallest building in the world. In 2020, the UAE is set to become the first nation to ever host an Olympic Games, so it’s quite evident that sport is popular in the region.
Whether you’re an entrepreneur, shop owner, or working for a large corporation, you’ll need to adopt a marketing strategy to succeed in the UAE. Keep reading for top tips on engaging with potential customers through email marketing.
Set Up A Company Email
To get started, you’ll need to consider setting up a company email. It’s a good idea to set up a company email that’s separate from your personal one, for example, [email protected] This way, you can keep your personal email for personal use and don’t have to worry about any marketing related emails going to your personal inbox. If you’re using Gmail, you can use the “+CreateAnotherAccount” feature to set up a company email.
Find The Perfect Fit For Your Product
When it comes to marketing a product, it’s important to consider the platform that your target audience uses. For instance, if you’re marketing a podcast app, you’ll want to make sure that your audience subscribes to Apple’s Podcasts or Spotify’s Premium, as these are the two most popular platforms for listening to podcasts. Knowing this, you can determine the perfect fit for your product and create a strategy around it. Don’t be afraid to experiment with various platforms to see which one works best for your product.
Put Yourself In Your Message
When crafting your email marketing message, you want to ensure that it resonates with your target audience. To do this, you need to put yourself in your message. That’s why it’s important to write emails that are personal and, at times, even a little bit funny. People inside the industry, especially those who have worked with or know someone who has worked with Jon Acuff, can laugh at how much he puts himself in his messages. This authenticity helps the reader relate to the message and feel like they’re actually being talked to. It’s always best to try and connect with your audience on a personal level. Even if you’re sending out a corporate email, you can still find the personal touch by using first names and short, sweet sentences.
Start Small
Marketing doesn’t have to be expensive. In fact, you can do quite a lot with a small budget. One excellent strategy is to invest in email marketing software like HubSpot. This software allows you to create custom emails with pre-set subject lines and delivers them with pinpoint accuracy to a subscriber pool of up to 200,000. The key to effective email marketing is to start small and grow organically from there. As you get more experienced, you can upgrade your software or negotiate custom pricing with HubSpot to fit your budget.
Use Personal Stories
Stories are extremely powerful tools in any marketing campaign. They’re effective at engaging an audience and, often, establishing credibility or trust. For example, if you’re marketing an e-commerce store, you could write a story about a customer who successfully purchased an item from your store. The key is to find a way to tell an authentic story about yourself, your product, or service. If you have a personal story that’s unique to the UAE market, you can use that to drive home a point about your product or service. For example, you could write about how much your product helps a customer save on their travel expenses or the fun fact that your product is made in the UAE.
Keep Your Audience In Mind
Your target audience will be the primary people you want to communicate with. When creating your content strategy, it’s important to think about what will make your content more appealing to your target audience. With that in mind, you can develop ideas for content that will engage your audience and encourage them to take action. As an email marketer, you’ll need to consider the following elements when writing an email:
- The subject line
- The content
- The call to action
- The footer
Once you have your content strategy, you can start to develop your ideal customer. This person will be the person you’re hoping to get to know through your content and will be the person you’re ultimately trying to sell your product or service to. Take some time to develop a persona for this person and what they want from your product or service. This will help you shape your messaging and create compelling content that will make them want to learn more about your product or service.
Diversify Your List
It’s important to get your target audience’s attention, but it’s also important to not put all your eggs in one basket. Your email marketing strategy will be much more effective if you spread your reach to a wide audience. This means that you’ll want to develop a list of people who aren’t already thinking about your product or service. One way to do this is to ask people to take a survey or join a waiting list. The convenience of having a list of people who are already thinking about your product or service will undoubtedly entice them to take action. Once they’re on your list, it’s much easier to get them to take action as you’re constantly reminded of the benefits of your product or service. Instead of having one email that goes out to 200,000 people, you’ll have 10 different emails that go out to 10,000 people each. The key is to find a way to get people to join your list.
Use Personal Touch
As an entrepreneur or brand owner, you’ll obviously have to put in the work to create a good internet name for your brand. However, once you’ve got your name, it’s important to keep all the personal touches you can. With that in mind, you can create a unique email that’s completely dedicated to your brand. It’s important to put a face to your brand and create a connection with your audience by using short, sweet, and, often, funny emails. Even if you’re trying to market a corporate brand, you can still find the personal touches by using first names and short, sweet sentences. For example, you could write an email to your customers with the following subject line:
“Hey [name],
How are you? I’m really happy to hear that you’re interested in our products. Before we get started, I’d like to ask you a couple of questions about yourself.
I think it’s fair to say that we are a bit different. We thrive in a world filled with diversity and inclusivity, where people are encouraged to be themselves and be the best they can be. It’s this sense of optimism that drives us and helps us to believe that we can achieve great things. So before we begin, it’s important to point out that we are a champion of individuality and self-expression.
As you know, e-commerce has taken over the world, and many businesses, especially those in the travel and lifestyle industries, have adjusted to the digital age quite rapidly. While some have failed to keep up, others have seen the opportunity and grown their businesses successfully in the digital age. One such business is [name] who specialize in luxury lifestyle brands, such as Burberry, Ralph Lauren, and Versace. We believe that your product can play a vital role in helping others who may be struggling to find their place in this new world order.
[Name]’s products are made with the finest materials, such as silk and satin, which are very difficult to find. So when you combine that with beautiful silkscreens and good old-fashioned craftsmanship, you have an authentic product that will be treasured for years to come. As an entrepreneur who is passionate about sustainability, I hope you’ll agree that supporting small businesses, who often put in the extra effort to ensure that their manufacturing processes are as eco-friendly as possible, is a step in the right direction.
To learn more about [name] and their products, please visit their website or check out their social media accounts, @ [name] and @ [name] (these are their Twitter handles). If you’d like to get in touch, simply email: hello@[name] or call +971 4 305 9750.
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