There are many reasons why you may want to send an email marketing campaign to your customers. You may want to thank them for their previous business or ask them for a favour in the future. You may even want to remind them of a special offer or event. No matter what your reasons are, you can always use email marketing to get the job done. Just make sure you keep your email clients up-to-date on what’s going on and what products or services you offer.
The Basics Of Email Marketing
To send an email marketing campaign, you will first need to have an email account. This can be done through a Gmail, Yahoo, or Outlook account. Now, you need to prepare your email content. This can be a lengthy process, so make sure you take your time crafting compelling messages that will encourage your customers to click-through to your website. Make sure you focus on building trust and credibility.
Build Credibility By Researching Keywords
When crafting your email marketing campaigns, it’s important to focus on key words and phrases rather than just hitting the send button. When someone searches for a product or service using specific keywords or phrases, they are more likely to see your message if it’s in an email. Instead of just sending an email broadcast, for example, you could send them a targeted message about your product or service.
When doing keyword research, you should look for low competition keywords with high search volumes. If you want to target millennial consumers, for example, you could look for the keyword ‘millennial’ and see how many results you get when searching for items related to marketing, millennials, or even just marketing.
If you want to find more examples of specific keywords and phrases, try conducting online searches with Google Keyword Tool. With this tool you can easily find relevant and popular keywords and phrases in any niche, industry, or topic.
Use Automated List Building To Grow Your Email Database
You can use a tool like MailChimp to easily create a list of email contacts. This could be a list of customers that have subscribed to your blog, or it could be a list of people who have purchased a product from your company. Once you have your email list, you can begin using MailChimp’s powerful automation features to send out email campaigns to your subscribers without much effort.
You can set this up so that every time someone subscribes to your blog, you automatically send them an email. This could be an introduction to your blog, a discount code, notification of an upcoming event or sale, or any other type of content that you think may be of interest to your audience. You can also use MailChimp’s autoresponder feature to send a follow-up message to your customers to encourage them to visit your website or take a look at your product or service.
How To Create Mailchimp Lists
To get started with MailChimp, visit their homepage and click the ‘get started’ button. Next, you will be taken to a page where you can select the type of mailing list you want to create — opt-in or opt-out. If you opted-in to receive emails from companies like MailChimp, you will see the below message:
“Hello! We noticed that you opted-in for emails from %company_name%. Are you sure you want to continue?”
In the example above, %company_name% is MailChimp and you will see a message that reads: “We noticed that you opted-in for emails from MailChimp. Are you sure you want to continue?”
After you selected the type of list you want to create, you will be presented with a form where you can begin entering in your email contacts. You can also add a few words about yourself to create a more personal connection.
As you begin entering in your email contacts, you will see a preview of the list. Once you are finished, click the ‘create list’ button.
From here you can begin using your newly-created list. If you want to send out a quick email to your subscribers, click the ‘Send mail’ button at the top of the page. You can also set up automated emails to be sent out on a weekly, or even daily, basis. By using tools like MailChimp, you can get your message out to a large audience without much effort.
You can grow your email list quickly and efficiently by using tools like MailChimp. Just remember to keep your subscribers up-to-date on your latest offers, news, and more by sending them regular emails filled with value.