How to Set Up Your Own Email Marketing System

Email remains one of the most effective and efficient modes of communicating. The ability to reach audiences on a global scale and the constant connectivity provided by the internet make email marketing a lucrative business model. Companies like Mailchimp and HubSpot observe over 2 billion emails are sent per day worldwide, and that’s a number that’s only going to keep rising.

However, setting up and running your own email marketing system isn’t as easy as it seems. There’s a lot of technology that goes into making an effective email marketing strategy, and only a select few companies are specialized in this area. If you’re looking to dive into email marketing but don’t want to worry about the tech side, continue reading.

Set Up The Backend Of Your Email Campaigns

The backend of your email marketing is where all the action is. This is where your campaigns live, and it’s also where you have full editorial control and visibility. In this section, you’ll need to decide how you’ll manage your email list.

You have two options here: you can either use a tool like Mailchimp or HubSpot to automatically send emails on your behalf, or you can use a service like ConvertKit to build your own email campaigns and handle the tech side.

If you go with the former, you’ll need to decide on a free or paid subscription. The paid option provides you with more features and the ability to scale your list according to your needs. You can’t, however, assign individual email templates to different subscriber groups.

Decide On The Best Email Format

One of the first decisions you need to make is on the format of your email. This will depend on the device your audience uses the most and whether or not you want to bulk send or individually target emails.

If you go with the latter, you can use a tool like MailChimp or HubSpot to build and send your email campaigns. Both tools offer you the ability to use a form to collect subscriber information, and once you have a steady stream of leads, you can use automated email marketing to keep in constant contact with your audience.

If you decide to go with the former option and need to bulk send emails, you can use a tool like MailChimp or HubSpot to build and send your email campaigns. Both tools offer you the ability to use a form to collect subscriber information, and once you have a steady stream of leads, you can use automated email marketing to keep in constant contact with your audience.

How Many Email Marketing Automations Do I Need?

How many email marketing automations do you need? This is a question you have to ask yourself because there’s no fixed rule. It all depends on your situation. For example, if you run a multi-location business, you might want to explore using a tool that supports multi-location functionality.

On the other hand, if you’re just getting started, you can use a simple tool like MailChimp or HubSpot, which allow you to create and send out simple mailings without having to set up multiple accounts.

Choose A Content Management System

A content management system (CMS) is a tool that helps you store and organize content on your website such as blog posts, product announcements, and more. The most popular and widely used CMSes include WordPress, Joomla, and Drupal.

The main difference between these three is that WordPress is a free and open-source CMS, Joomla is a paid-for CMS, and Drupal is a content-rich CMS.

If you decide to go with WordPress, you can download the free WordPress.org software from the internet and install it on your server. Once you have established a WordPress site, you can start creating content and growing your audience. The best part about WordPress is that it’s extremely easy to use and requires minimal technical knowledge to get started.

If you decide to go with Joomla, you can sign up for a free account on the Joomla website and download the relevant software to your server. Similar to WordPress, the layout for Joomla is incredibly user-friendly and only requires minimal technical knowledge to get started.

Drupal is the world’s #3 most popular content management system. It’s widely used within the blog world due to its in depth functionality and robust security features. The best part about Drupal is that it’s extremely flexible and can be used for just about any website purpose. For example, you could use Drupal to create a corporate website, blog, or even a newspaper.

With all of these technologies in mind, you can set up your own email marketing system. Just keep in mind that this isn’t a do-it-yourself project and requires some technical expertise. You can find the full source code for this tutorial in our GitHub repository.

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