When it comes to marketing, few things are as important as creating the perfect email marketing campaign. Why? Because you’ll never get these back. Once you’ve sent an email marketing campaign, it’s really hard to undo. So the key is to make sure that every detail of your campaign is perfect.
There are many reasons why your email marketing campaign might not be delivering the results you had hoped for. Maybe you’re sending it to the wrong people. Or maybe you need to adjust your strategy a little bit. But if you’re wondering “how to create the perfect email marketing campaign”, here are just a few tips.
If your email marketing campaign is getting bad results, it might be a good idea to try sending it to individuals instead of a list of subscribers. Consider creating a personal email that’s designed to be memorable and connect-able. There are plenty of tools you can use to build a personal email like this, like Ringba, SendWright and others. Not only will doing this improve your open rates and engagement, but it will also give you the opportunity to connect with your audience in a more personal way.
Having a personal email also gives you the opportunity to play with the language and design of the email.
For example, let’s say you’re running a car-sharing company and you want to send out a monthly email to your subscribers. You could create a design that’s simple and elegant, with a call to action that invites people to rent a car from you. But if you have a personal email address, you could take the opportunity to play with the language a little bit and add a dash of humor.
You could put together an email that invites your readers to “ride along” with you on your next car-sharing adventure. After all, cars are a big part of who you are as a business. So why not take the opportunity to connect with your audience in a more personal way? Your email clients will thank you for it.
Subject Lines That Get Open
One of the first things potential customers will see in their inbox is your subject line. So it’s crucial that you get this right. When you use subject lines such as “Hey There” or “Quick Reminder”, you’re falling short of being perfect.
These sorts of subject lines are the classic “auto-subscribe” subject lines that work well for bulk mailings. They’re easy to understand and they get the point across. But you’re taking into account that your audience is a bit more sophisticated now.
With subject lines like these, customers know exactly what they’re getting into. There’s no mystery or suspense. They also work well for e-commerce sites and blog posts. If you’ve ever shopped online, you know exactly what I’m talking about.
In the example above, you’re the car-sharing company and you’ve introduced a new service called Car Share Giving. The email aims to introduce this new service, but the subject line does a fantastic job of pulling the reader in.
The first thing your customers will see is “new service”. From there, they’ll understand exactly what they’re getting into. Giving the email a more personal touch by using names like “Charlie” or “Anna” will create a stronger connection.
Remember: your customers are not children. They’re adults. So you want to treat them as such.
Test Your Subject Lines
What’s even more important than getting your subject line right is testing it. When you test your subject lines, you’ll be able to determine whether or not they work. If you’ve gotten this far in the article and you’re still wondering “how to create the perfect email marketing campaign”, here’s some more good news. You can test your subject lines with email marketing platforms like Litmus. The bad news is that once you test them and determine that they’re not effective, you’ll have to come up with a new subject line. Ugh.
The beauty of email marketing is that you can take a little break from the tedium of creation and just let the tool do the work for you. You’ll have all the subject lines ready to go, and all you have to do is choose the best one. What’s not to love?
Choosing a subject line for your email can be difficult. It needs to be short, catchy and, above all, needs to work. Sometimes you’ll have to settle for less than perfect, but you should always try your best.