I think we can all agree that the most challenging aspect of email marketing is coming up with compelling messages and compelling offers that actually draw people in and compel them to take action.
What is the key to effective email marketing?
A few years back, we were all still wondering how to make email marketing work for us. Back then, we didn’t really know what tactic would prove most effective when it came to getting people to click on our emails and make purchases. Today, we have the answer: Tags!
What are tags?
In case you’re wondering, tags are “keywords or phrases that you might want to use to describe your content in order to organize and find it later.” To put it differently, tags are a way of organizing your content into categories and sub-categories. For example, you might use the tag “email marketing tips” to organize your tips for email marketers or the “poverty thriller” tag to organize a series of crime novels you’ve written.
When you use keywords and key phrases in your content, it helps potential customers find what they’re looking for more easily. When you compose your emails, you’ll see a number of suggested tags at the bottom of the page. You can click on any of these tags to add it to your email. Simply click on the “Add” button to add a tag, or the “X” to remove a tag. When you’re done adding tags, click on “Save” at the top of the page.
Why Do I Need To Tag My Emails?
We’ve all been there. We’ve all had a conversation with a friend or family member who asks about our latest blog post or news piece. To which we reply with the headlines or the excerpt and nothing else. While it’s a tempting strategy to keep things simple, it often results in missed opportunities. If you want to connect with your audience beyond just the initial interest generated by the content itself, you need to add context by tagging your emails.
The more you add, the more you will inspire. For example, let’s say you’re writing a blog post on the best places to eat around the city. You might include some great restaurants at the end of the post, but you would be missing out on the entire purpose of the post if you didn’t add the keywords “best places to eat” to the end of the email. After all, someone who is searching for the best places to eat in LA might also want to know about the best Chinese restaurants in town. By adding the keyword “Chinese,” you would ensure that your restaurant made the cut in the search results.
How Do I Add Tags To My Emails?
To start, you’ll want to log into your AWeber account and click on the gear icon in the top right corner. Then, click on “Settings” in the drop-down menu. In the “Meta Data” section, you will see a number of fields labeled with the tag “Keywords.” To add a keyword, simply type it in the field and press “Add.” To remove a keyword, click on it and press “Remove.” You will see a green checkmark upon successful deletion.
To add another keyword, simply repeat the process. You can add up to 50 keywords at a time. When adding keywords, make sure that you aren’t overlapping with the existing keywords. If you are, your message won’t come across as intended and you’ll lose out on organic traffic. As you get more experienced with tags, you’ll learn to program the keywords into the template files for your emails. This will make adding and removing keywords from your emails a faster process.
Use The Right Keywords
When it comes to SEO and organic search traffic, you want to make sure that the right keywords are in the right place in your content. For example, if you’re writing a blog post on the best places to eat in London, you might want to include the following keywords:
- London
- Eating
- Restaurant
- Pub
- Fish and chips
- Hogarth
- Walking
- Tastes
- Tourists
- England
As you can see, some of these keywords are very broad and could potentially be applied to hundreds of articles. So, it’s important that you choose your keywords carefully and make sure that they are relevant to your article.
When Should I Add My Tags?
It’s always a good idea to add your tags as soon as you can. However, if you’re writing for publication, you might want to add your tags later in the process. The earlier you add the keywords, the better, but it doesn’t hurt to wait. In fact, the earlier you add them, the more comprehensive your article will appear to be when searching for related keywords.
When choosing your keywords, keep in mind that the more you add, the more you will inspire. You want to make sure that your keywords are not too generic or commonly-applied. After all, if someone is searching for affordable clothes for women in Tokyo, they might not want to get a site on women’s fashion in Orlando.
How Do I Measure My Success With Tags?
One of the great things about SEO is that you can track the results of your efforts easily. You don’t have to look for figures in a complicated metric such as social media followers or website traffic. Instead, you can simply look at the listings for your site in the search results. If you aren’t seeing the results you want, it’s time to change things up and try again.
To do this, log into your AWeber account and click on the gear icon in the top right corner. Then, click on “Setting” in the drop-down menu. In the “Analytics” section, you will see the results of all the keywords you’ve used for your content (if you haven’t used any yet, you’ll see a gray box). To review site performance in detail, click on “Site Statistics” under the “Analytics” heading.
As you can see in the screenshot below, AWeber provides a number of statistics about your site, including visits, referring pages, and keywords used. You can use this data to track the results of your tagging efforts.
Organic search traffic is one of the most valuable resources on the Web today. Not only does it provide an alternative to the more traditional search engines, but it also gives you a steady stream of new customers who might just become buyers of your goods or services. If you’re looking to grow your business, you should consider exploring the benefits of organic search traffic.