Many people avoid email marketing because they think it’s not a good lead generation tool. But that couldn’t be further from the truth!
Email marketing is one of the most effective ways to connect with potential customers. But instead of simply using your regular email service to send marketing emails, why not use a tool like Kajabi that can help you automate email marketing and attract more customers to your side?
Kajabi is a tool that allows you to connect all your marketing platforms (Facebook, Twitter, LinkedIn, and Instagram) with one location where you can engage with potential customers. When someone clicks on a sales offer or a lead generation form from your website, they’ll be directed to an automated email campaign where they can learn more about your product or service.
There are many benefits to using Kajabi for your email marketing needs. Here are just a few.
1. Automated Email Marketing
One of the most significant benefits of Kajabi is that it can help you automate your email marketing efforts. You can set up automated email campaigns to email your target audience at regular intervals. The great thing about these automated emails is that they can be extremely personalized. This reduces the chances of your audience ignoring your messages. When someone is interested in your product or service, they’ll be more open to receiving personalized emails.
With Kajabi, you can also segment your email list to target a certain group of people. This way, you can send different emails to different groups of people. Personalizing your emails will help you build a better connection with your audience.
2. Increase Open Rates And Click-Through Rates
Another significant benefit of Kajabi is that it can increase your open rates and click-through rates. When someone clicks on an email link or a sales offer in an email, they’re taking some action. So you want to make sure that the action they’re taking is something that’s going to help you move forward with your business.
Nowadays, people are more used to receiving emails than they are to making calls or visiting websites. Because of this, your emails should catch the attention of your audience. In order to achieve this, you can use different marketing tactics to grab their attention. One way is to use a hook at the beginning of your email to get them to open it. When they open your email, you want them to take some action (i.e., click on a link or a sales offer).
Getting them to take some action in the form of a click is called a hook, and you can use a variety of hooks for different email marketing campaigns. You can use a sales-related hook (i.e., an offer to buy a product at a discounted price), a fun-related hook (i.e., an offer to win a prize), or a lifestyle-related hook (i.e., an offer to join a wine club).
Once they’ve taken this action (i.e., clicked on an email link or a sales offer), you can get them to continue on to the next email in your chain. You don’t want to overwhelm them with too many emails, especially if they’ve already taken action, so send a few more personalized messages.
3. Build And Maintain Relationships With Your Audience
The last significant benefit of Kajabi is that it can help you build and maintain relationships with your audience. One of the reasons why email marketing is effective is because it allows you to communicate with potential customers on a one-to-one basis (i.e., not through a marketing campaign that may have dozens or hundreds of emails in it).
With Kajabi, you can take advantage of this one-to-one relationship building by having personalized communication with each of your audience members. When you send a new email, you can take a look at your email’s open rate to determine how many people are responding to your messages. This way, you can use the information you’ve collected to create even more personalized emails.
If you run a business that sells products or services to other businesses, you can use the tool to create product and service comparison emails. When someone purchases a product from your website, you can send them an email with a list of six similar products they could choose from. Automatically filling out information on your website forms or sharing offers on social media is also made much easier with Kajabi.
By establishing a relationship with your audience and encouraging them to become active participants in your business, you can increase your chances of success. They might even become your biggest advocates and customers. So building a community is important for any business.
Why You Should Try Kajabi
If you’ve been ignoring email marketing because you think it’s not a good lead generation tool, then you might be interested in trying out Kajabi. As stated above, there are a lot of benefits to using this tool, and we’ve only covered the basics.
The point is that email marketing isn’t going away. People are still using it, learning about it, and benefiting from it. It’s simply become more effective due to the rise of platforms like Kajabi that can help you automate email marketing and engage with your audience more efficiently.