Every business, big or small, could benefit from having a quality webinar once or twice a month. But how do you go about creating a webinar email that will keep your potential audiences engaged and craving more? Continue reading to find out everything you need to know.
Set The Right Timing
Let’s face it — not everyone will listen to a 40-minute podcast about dog breeding. So finding a time that works best for your target audience is essential. If you’re looking for brand-new audience members, you might want to aim for a time when they’re about to fall asleep. You want your listeners to be as attentive as possible, so the content is valuable. The later in the day that you do your webinar the more likely people will be taking a nap, so aim for afternoon or early evening slot to get the best results!
Engage Your Audience
Your webinar content is only as good as your ability to engage with your listeners. If you can keep them interested during the entire duration of your presentation, you’ll be able to pull off a successful webinar. If you want to create an amazing webinar email, you need to focus on keeping your audience engaged from the very beginning. Use a combination of the following to keep your audience interested:
- High-quality content
- Thought leadership
- Case studies
- Interactive elements
- Live chat
- Feedback mechanisms
Keep It Short And Sweet
You’ll be amazed at how many people will click on a link in an email simply to get the text of the email instead of the whole thing. So your goal is to keep your listeners interested in the topic of your presentation rather than lose them in a ton of content. There’s no one-size-fits-all approach when it comes to creating an amazing webinar email, so you’ll need to figure out what works best for your target audience. Keep your email short (you’ve got a limited space in which to work) and sweet (not too salty!) and you’ll be able to engage your listeners and convert them to customers!
To help you figure out what will work best for your target audience, we’ve compiled a list of some of the most effective webinar email marketing hacks that will help you create an amazing marketing campaign.
1. Create compelling content that will keep the listener engaged
You’ve heard the saying “the words on a page are just words” and you know what? That’s exactly how a lot of people feel about most marketing materials. But it’s not just words — there’s a reason why you’re holding this piece of paper. It’s because the content on this page compelled you to read it, and kept your attention throughout. To create compelling content, you need to marry words with images, videos, and data to get the best results. When you roll everything out in an engaging story, you’ll be able to keep your audience interested throughout. Think of some of the most memorable emails you’ve ever received, whether it’s an advertisement, a blog post, or a podcast. Chances are, those emails used compelling content to gain your attention.
2. Include calls to action
An email marketing campaign should always include calls to action in the body of the email. This could be something as simple as “Click here to continue reading,” to more complex action items like “Download the free trial,” or “Call us today at 1-888-555-5555 to ask about renting a conference room.” Including calls to action in your email will ensure that your audience knows exactly what to do next after reading your email. Don’t make them guess!
3. Find the right timing for your email
There’s a reason why you picked up this piece of paper on the exact day you did — it’s because there’s a time when this content is most valuable. Just like with the content you create, you’ll need to find the right time for your content to be most effective. When you roll everything out at the same time every week, it loses its shine. Think about when you are the most engaged — is there a time when you’re most productive? Morning is usually a good time for an email campaign, as people are waking up and beginning their day. And for those waking up early, it’s still dark out — perfect for sending out an email blast!
4. Personalize the email
If someone receives 20 emails a day, it’s highly likely that most of them are promotional in nature. To ensure that your audience knows you’re not spam, you’ll need to personalize each email you send out. This means taking a few extra minutes to put a face, a name, and a personal note next to the text-based email. The key is to make it feel as though you’re talking to them directly — even if it’s just a few words, they’ll feel as though they’re hearing from a friend. To add a personal touch, you could write a short note about a recent event or change in their life that’s related to the topic of your email. The more you can personalize each email, the more engagement you’ll see from your audience. This also works well with customers who have previously purchased your products — it’s a great way to remind them of your value and what they’ve gotten out of the relationship.
5. Incentivize your email list
The best way to ensure that your audience remains engaged with your content is to offer them something of value in return. When you send out regular emails, it’s easy for people to become disenchanted — after all, they’ve gotten used to receiving the same message every week without any significant changes to keep them interested. Incentivizing your email list encourages people to stay engaged with your content because they want to stay informed about what’s new and what’s going on. With any business, nothing keeps people more loyal than the promise of something new. To keep your audience engaged, you might want to consider offering something like a freebie, a discount, or a contest with a prize — something that will make them feel as though they’ve gotten something new for free. The key is to find a way to incentivize your audience so that they stay engaged with your content.
To create an amazing webinar email, you need to take the time to think of ways to engage with your audience. The content you create will determine the success of your email — if it’s compelling, interesting, and well-written, you’ll be able to gain the trust of your listeners and eventually turn them into customers. With a little preparation and research, you’ll be able to create an email that will keep your listeners interested and coming back for more. And based on that, you’ll be able to grow your business and create a legacy.