You’ve just sent out your latest mass email and, as usual, you included your mailing address. Now what? Do you want the receiver to know where to send your quarterly payments or membership fee?
You might assume that the best course of action is to include your physical address because, let’s be honest, you’re going to be there anyway. But is that really the case?
According to MailChimp, as of September 2017, only about 18% of their respondents included their physical addresses in their email sign-ups. So it would seem that people are getting pretty creative about providing their contact details while still keeping their email addresses anonymous.
The reality is that you don’t know who’s going to read your email or visit your website. And although it’s good practice to give out your contact details when you submit an article to a publication, that doesn’t mean that everyone is going to be so polite and include your contact details on their own.
A Virtual Address
If you really want to keep your email marketing fresh and interesting, try using a virtual address instead of your physical address. A virtual address is simply an email address that isn’t linked to a physical address. In other words, a virtual address is anonymous and, as a result, more likely to be used by businesses that want to remain relatively obscure.
The advantage of a virtual address is that you can always change it if, for some reason, you want to. This is useful for people who sign up for your email list but then don’t want to be contacted by email – they can unsubscribe at any time and, if necessary, you can issue a new, anonymous address.
Another perk of using a virtual address is that you can have multiple addresses, which you can then use for different campaign types. So, if you are trying to grow your subscriber list, you can take advantage of virtual addresses to continue expanding your outreach while also keeping your original audience interested in your content.
Create A Fake Or Fancy Address
Those who prefer to keep their email addresses private may use fake or fancy addresses to do so. A fake address is simply an email address that doesn’t match the rest of your contact details – for example, name and phone number. It’s a great way to keep your identity anonymous while still keeping your email address available for use.
Fancy addresses are even more creative and include a variety of details from your name to your email address – it’s almost like they want to prove to everyone that they’ve been there and done that. So if you want to keep your email address private, create a fancy address and be sure to use it whenever you want to correspond with someone. If they are not on your mailing list, they will definitely not be able to find your email address otherwise.
You should use both a fake and/or fancy address for your email marketing because it’s the best way to remain versatile and keep your correspondence interesting — even if your primary correspondence is with people who have seen your work and want more, it’s still good practice to stay unpredictable.
The Benefit Of A Personalized Email Sign-Up Form
When you send out a fresh batch of emails, you will sometimes use a sign-up form to get new subscribers. A sign-up form is very similar to a standard email form – you will usually have the option of providing your name, email address, and, in some cases, a phone number. But the difference is that a sign-up form will stay on the user’s screen; they won’t need to scroll down to find the submit button as they would with a typical email form.
You can also use the sign-up form to collect additional meta data about your subscribers. For example, you may want to know what cities/towns they live in or if they are a male or female, based on the wording of your sign-up form. You can also use the sign-up form to store a discount code or special offer for your subscribers. The more you can do with your sign-up form, the better – it will make it easier for your subscribers to remember you and, hopefully, grow your list.
The Disadvantage Of A Personalized Email Sign-Up Form
Just because you have a form to sign up for your email list does not mean that everyone is going to take you up on your offer. In fact, you may see a sharp decline in your subscriber numbers if you rely too heavily on forms to grow your email list. The reality is that not everyone is going to want to provide their contact details to a complete stranger just to sign up for an email list. Especially when there are no sweet-deals or special offers to be gained from doing so.
Forms feel like the quick and easy way out, but that often comes at the cost of quality. If you want to see an increase in your subscriber numbers, try using tactics that make your email stand out from the crowd. Tactics like content upgrades, freebies, or a live chat box, for example.
Use A Virtual Assistant To Grow Your Email List
It’s always a good idea to have a virtual assistant manage all of the operations surrounding the growth of your email list. A virtual assistant will work with you to get the word out and, as a result, grow your list. You can find a virtual assistant who can help you set up autoresponders, design logos, create graphics, conduct research, and more.
You may want to consider paying a small monthly fee as a virtual assistant so they can take care of all the mundane tasks while you get back to doing what you do best.
Keep Your Email Sign-Up Form Short
The best practice for keeping your email sign-up forms short and easy is to use the minimum amount of text necessary – people are generally less likely to submit their details if they have to type out a lot. This is why you should almost always use a sign-up form for your emails – it will make it easier for your audience to follow the few simple instructions you provide.
Try using the following guidelines to make your sign-up form as easy as possible for people to use: