Email marketing is a proven way of getting in touch with prospective customers, sharing valuable information, and driving sales. However, as with any traditional marketing channel, it’s all about staying relevant, engaging, and innovative.
In recent years, email marketing has transformed from a nice-to-have extra to a vital tool in any marketer’s arsenal. The functionality and features available within marketing automation platforms make it easy to drive mass email campaigns, track opens and clicks, and analyze ROI. If you’re looking to step up your game and maximize your investment in email marketing, keep reading.
Why You Need To Be Monitoring Your Email Marketing
You can’t always guarantee that your email messages will be opened and acted upon, but you can always monitor the activity and performance of an email campaign. The open rate, click rate, conversion rate, and much more are all metrics that you can track to measure the effectiveness of an email campaign. Even better, you can use your email marketing platform to create custom reports and analyze performance across multiple campaigns and platforms.
Some of the most successful companies in the world are also some of the biggest users of email marketing, so it’s essential that you keep up with the trends and the tools to ensure that you’re using the right approach for your audience.
How To Successfully Implement Email Marketing
If you’re looking to get started with email marketing, you’ll need to identify the best strategy for engaging with your target audience. While many businesses, brands, and individuals use email to promote products, services, and causes, the best-performing campaigns usually do a little more than that. They take the time to engage with their subscribers and to entertain them with content that’s relevant, interesting, and valuable.
Below, we’ve compiled a list of 20 tips to help you implement an effective email marketing strategy.
Use A Subscription-Based Campaign
Thanks to the power of subscriptions, you can send out regular emails containing valuable information and offer limited-time discounts to people who are highly likely to be interested in your product or service.
Subscription-based campaigns allow you to target the right audience, set specific delivery schedules, and track opens, clicks, and revenue. When someone subscribes to your list, they’re basically pre-registering to receive your emails. So, in theory, you can send out as many emails as you want, whenever you want without worrying about overload.
Personalise Your Subject Lines
A 2019 report from OpenX found that, on average, subscribers opened 25% of all email messages they received, with headlines garnering the most attention. Make sure that your subject lines are attention-grabbing and relevant to your audience to prevent your emails from being marked as spam. In addition, you can use tools like Yesware to craft personalized subject lines and pitch-appropriate opening lines.
Craft Timed Emails
Giving your email subscribers content that’s relevant now may draw more interest than content that was relevant several months ago. Timed emails can be an effective tool for gaining long-term customer loyalty and driving sales. To engage with your audience and to keep them interested, you can send out timed emails whenever you have new and engaging content to share. Timed emails are also an ideal way to encourage your subscribers to take action.
Use Social Media To Amplify Your Campaign
Amplification is essentially using social media to let people know about your brand or product. For instance, if you sell travel bags, you might share a special discount offer on social media channels like Facebook or Instagram.
When someone sees an offer that’s relevant to them, their friends, family, and others that they follow on social media can learn about it. In theory, this means many more people can hear about your offer and become aware of it. So, if you want to maximize your potential for travel bag sales, you can share special offers on social media.
Use Video To Impress Your Audience
Thanks to the rise of TikTok and other similar platforms, video content is more accessible than ever before. The potential to educate, entertain, or engage an audience is endless. When someone clicks on a video and sees information, graphics, or animated content, they’re much more likely to follow along and learn something.
If you want to win over your audience, you have multiple options. You can use video content to host a live Q&A session, explain a product or service in plain English, or show off your company’s culture.
Build An Autoresponder
If you’re looking to send out regular emails, you can use an autoresponder to follow up with your subscribers and stay in touch. An autoresponder will send out a series of emails, depending on your configuration, at pre-set intervals. You can set the frequency of these emails and get reports on open rates, clicks, and much more.
An autoresponder makes it easy to stay in touch with your audience, share valuable information, and gain long-term customer loyalty. To get started with an autoresponder, visit this special link and you’ll be landing on the home page of SendGrid, a cloud-based email marketing platform.
Use Landing Pages And Follow Up Emails To Convert Leads Into Customers
Landing pages, also known as exit pages, are used to funnel leads into the conversion phase of the customer journey. When someone lands on your landing page, you’ve got a few seconds to captivate them and persuade them to make a purchase or request a service.
It’s crucial to follow up with leads that are at the end of the conversion funnel, whether that’s someone who’s just arrived on your landing page or who’s just completed an online form. Doing so helps you identify any problems that need to be fixed and gain a deeper understanding of your audience’s needs and expectations. You can also use follow-up emails to stay in touch with leads, encourage them to visit your site or social media pages, and convert them into paying customers.
With every email that you send, you have the opportunity to gain a new subscriber or encourage an existing one to become a customer. The world of email marketing is constantly changing, but staying relevant, engaging, and innovative are always top of mind for marketing leaders.