What You Need to Get Started with Email Marketing

There are numerous benefits to email marketing. Not only does it allow you to stay in touch with your customers, but it can also boost your business’ growth. Studies have shown that companies who utilize email marketing see a 14% increase in revenue and 23% decrease in customer drop-offs (leaving money on the table). If you’re ready to jump into the world of email marketing, but don’t know where to start, this article is for you. Here are the essentials.

A List of Email Addresses

You’ll need a list of email addresses to send your promotional emails to. Depending on the size of your business, you might need a couple thousand addresses to start. There are many free sources online that you can use to scrape the information from. Don’t worry too much about the quality of the addresses as you’ll be able to update them as needed when using a bulk emailing service.

An Email Template

Writing and sending email templates has become incredibly easy. With a little bit of creativity, you can come up with something unique that will resonate with your audience. For example, if you’re sending an announcement about a new product or service, you might want to include some call-to-actions like this:

  • Learn more about the product: visit this site, click here, or call this number
  • Subscribe Now: Sign up to receive updates about the product or click here to subscribe
  • Take advantage of the benefits: Visit the website, download the app, or call this number to take advantage of the special offers.

Analytics Tools

You’ll need analytic tools to track the success of your email campaigns. The better understanding you have of how your marketing efforts are performing, the easier it will be to improve them. The most popular analytics tool is Google Analytics, which provides you with data about your website’s traffic and performance. You can also use HubSpot’s analytics tool to get a clear picture of how your marketing efforts are performing.

A Bulk Email Service

Bulk emailing, or sending mass emails to large numbers of people, has become extremely popular due to its low cost-per-acquisition. Companies like MailChimp and HubSpot offer wonderful tools that make creating and sending bulk emails a breeze. Using a tool like this allows you to send out information about your company and offers to potential customers without breaking the bank. It also makes it much easier to stay in touch with past customers, too, since you can automatically send out regular email updates without having to think of individualized content for each person.

An Online Store

If you’re looking to start a business, you’ll need an online store to sell your products. You can use Shopify, which is an incredibly popular choice among entrepreneurs. Shopify provides you with everything you need to set up and launch a store, including a bulk emailing tool that will allow you to get started with little effort. The best part is that Shopify offers an affiliate program, which will undoubtedly boost your bottom line.

A Domain Name

You’ll need a domain name that is.com,.co.uk, or.biz in order to set up your email marketing campaign. If you’re looking to choose a particular extension because it is the most popular one, go for.com. If you’re aiming for brand recognition, choose.co.uk or.biz. Regardless of which extension you choose, make sure that it is easy for customers to remember as you’ll be corresponding with them via email. Also, make sure that the extension is relatively short so that it doesn’t become cumbersome to type.

Web Hosting

If you decide to go the easy route and purchase a ready-made web hosting service, you’ll need to get a hosting account from a reputable company like Bluehost, hostgenie, or WPEngine. These companies provide you with everything you need to launch your website, including a bulk emailing service, so you can start marketing your business right away.

SSL Certificate

If you’re looking to protect the privacy of your customers and prevent hackers from accessing their personal data, you’ll need an SSL certificate. With the increasing number of data breaches and cybersecurity fears, customers are more sensitive than ever about their personal information. To confirm that you’re not a scam artist, many customers will want to see an https:// in the address bar of their web browsers to ensure that they’re being sent to a secure website. The most common and free SSL certificates are from Let’s Encrypt. When purchasing an SSL certificate, make sure that you’re ordering the correct type for the type of website you have.

Email Newsletter

An email newsletter is a simple yet effective way to stay in touch with your customers. You can use MailChimp to create professional-looking newsletters that will entice your subscribers to open up your emails and take a quick peek at what you have to say. You can also use HubSpot to create email campaigns that are customized based on specific actions taken by the reader. For example, if someone opens up one of your emails and clicks on a specific button, you can retarget that person with a different offer or message depending on what they’ve done.

When choosing a bulk emailing service, make sure that they have a decent amount of templates to work with. Otherwise, you’ll be forced to create each email from scratch, which can be a tedious task. The important thing is to put yourself in your customers’ shoes; imagine how you would feel if you found a company that didn’t offer enough templates and forced you to create every email from scratch.

Email marketing can be a powerful tool for any business, but it can also be a bit of a hassle to get started. Hopefully, this article has helped you understand what you need to get started with email marketing and provided you with enough information to create marketing materials that will resonate with your customers.

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