When designing a marketing email campaign, you’ll need to consider which email template to use and whether to send the email from a personal or business email account. The subject line of your email will determine which recipients will open your email. With a little bit of research, you can craft an email that will catch the attention of your audience.
Personal Vs. Business
Personal emails are usually used to exchange a range of friendly, familiar communications with friends, family members, and colleagues. Business emails are used for more formal purposes such as marketing, ordering products, and following up after a transaction. When sending an email as part of your marketing campaign, you’ll want to use the business email for this task.
Since your email will be the first thing a prospect sees when they open your marketing material, it’s an ideal opportunity to grab their attention with an engaging subject line. To stand out, you’ll want to work with a creative email agency.
Short And Sweet
Depending on your industry, you might need to keep your emails short. Short emails give your readers the main points quickly and in a clear, concise manner. Your email should include only the vital information needed to follow your call-to-action. Sending a long email might make your audience scroll to the bottom to get to the point. While nobody likes to read long emails, you can use this attribute to your advantage. By keeping your emails concise, you give your readers the benefit of easy digestion.
When you’re marketing to a group of people, it’s essential that you reach out to the right audience. With email marketing, you can target your marketing efforts to individuals or groups of people with a couple of clicks of a mouse. Using digital marketing tools such as Google Ads, you can gain insight into the demographics, interests, and behaviors of your target audience. With this information, you can tailor your email marketing to suit their needs. If you send an email directly to someone without targeting a list, you might end up in their junk folder.
Real World Examples
Here are some real world examples of effective emails for marketing purposes. Each example uses digital marketing to target individuals and gets opened by using a combination of split testing and A/B testing.
- Personal Email: This example uses a combination of split testing and A/B testing to send personalized messages to customers. Each message is tailored to fit the interests of the recipient.
- Product Review Email: This example uses video and a personalized subject line to engage a recipient into watching the video and taking action (shopping or subscribing).
- New Customer Email: This email uses a combination of fun personalization with a relevant subject line to encourage the recipient to take action.
- Subscription Confirmation Email: This example sends a confirmation email to someone who has subscribed to get regular updates from the business. This type of email is essential for maintaining a relationship with a customer, so you want to make sure they get a chance to read it.
- Thank You Email: This example uses a combination of video and humor to keep in touch with a customer. They receive a personalized video thanking them for their business and asking them to please stay in touch.
- Quarterly Report Email: With this email, the business owner sends a report card to their customer, using email marketing to build trust. The report card includes the previous three months of activity and is customized based on the interests of the recipient.
- Monthly Report Email: This example uses a combination of video and a relevant intro to grab the attention of the recipient and hold their interest through the entire email.
- Annual Report Email: This example uses an engaging video and a fun, interesting intro to hold the attention of the recipient as they watch the video.
The Perks Of Email Marketing
When compared to traditional marketing methods of placing ads in magazines or on billboards, email marketing provides you with a fairly low overhead cost. You don’t need to buy radio or TV stations to reach the large audience, and you don’t need to hire people to walk streets handing out flyers to attract passersby. With email marketing, you simply need to have a working email address and you’re good to go. Plus, you can design your emails to be whatever you want them to be, with no restrictions.
With email marketing, you don’t need to worry about getting a specific page turned-down in a magazine or on a billboard. You don’t need to worry about getting people to come to your website to take a specific action, such as making a purchase or signing up for a mailing list. You simply need to have someone write down a short email and send it out.
One of the greatest things about email marketing is the opportunity to establish a relationship with your audience. You can nurture these relationships by sending out useful, relevant information as you move forward with the campaign. The key is to keep in touch with your audience and make sure they know you’re always aware of their needs and wants. Plus, you can gain access to a wider audience if you establish a relationship with a brand or business they’re affiliated with.
Higher Conviction For Actions
You can get more engaged with your audience when you use email marketing to drive action. Most likely, your audience is already engaged with your brand or company. If you’re able to get them to do something (like buy a product), they’ll be much more likely to do that thing again because you reminded them. When you send out a campaign that promotes a specific action, you increase the chance of that action happening. So, if you’re trying to get someone to make a purchase, you would use an email with a call-to-action like, “Click here to learn more about our new product” or “Buy now, limited time offer.”
With email marketing, you have complete flexibility over when and how you want to send the messages. You can send out a campaign anytime you want, and you can adjust the content and style to fit any marketing need. Plus, you can track the results of every email you send using digital marketing tools such as Google Analytics.
While there are many different variables to consider when designing a marketing email campaign, using a few simple tips can get you on the right track to crafting an effective email.