It’s fairly common to hear people complain that Aweber slows them down. Many customers have expressed that they would like an easy way to grow their email list without the added complexity of Aweber. So let’s dive into what happens when you “add to follow up” in AWeber – what all that means and why it might be helpful to you.
Add to Follow Up
When you get a new subscriber via email or social media, you’ll typically want to follow up with them to make sure they’re interested in what you have to offer. Doing this manually across multiple platforms can be time-consuming and prone to errors, which is why many marketers have turned to growth platforms like AWeber to save them time.
What Happens Next?
After you add a new subscriber to your list via AWeber, you’ll normally get a confirmation email from the platform. From there, you can either choose to follow up with the subscriber or let the platform automatically follow up for you.
What happens next depends on the settings you have for the list. If you have the default settings for a non-subscriber list (meaning you didn’t manually approve the email address in question), the platform will send a quick email to the address you supplied, containing a link to a web form to confirm the new member’s interest. This is known as a “double opt-in” process, and it’s the recommended approach for growing a list.
Why Double Opt-in?
The term “double opt-in” doesn’t mean the subscriber has to submit their information twice. It simply means the platform will send another email to the address you supplied, containing another link to a web form. When you follow this up with a confirmation email via email or social media, you’re essentially creating a loop of capturing email addresses and turning them into paying customers.
This method of growing a list is more effective because it prevents subscribers from being added to your list without their knowledge. When you use single opt-in – meaning you only added the email address in question to the list without confirming it – there’s a chance the subscriber didn’t actually want to sign up after all. They might have given you a bogus email address to prevent you from contacting them.
Manual Follow Up or Automated Follow Up?
If you want to follow up with each new subscriber individually, you can either do this manually or have AWeber handle the notifications for you. The choice is up to you.
Manual Follow Up Is More Effective
If you have a team of marketers working in conjunction, you can use the manual follow up method to have someone on hand to individually follow up with each new contact. This is generally more effective because it allows the individual to have a say in whether or not they want to hear from you. Your follow up might be more personalized as well, using the details they provided or a combination of both.
Why Should You Use Automated Follow Up?
If you’re looking to grow a list of subscribers quickly and don’t have the time to personally follow up with each new contact, you can use automated follow up. With this feature, you can set a time at which the platform will automatically send a follow up email, containing a link to a web form. You can even choose from a range of time options, so you can ensure you follow up at the optimum time for the individual.
One of the big advantages of using automated follow up is that you can set a schedule for the platform to follow up with your contacts. If you’re looking to grow a list of subscribers quickly, you might want to consider using automated follow up, as it can help take some of the guesswork out of your email marketing strategy. You can also choose to have the platform follow up with a particular contact every X weeks or days, so you can ensure you stay top of mind and don’t lose them as subscribers.
What About The Confirmation Email?
If you use the “add to follow up” feature in AWeber and don’t confirm the email address you entered, you’ll soon start to see traffic from your SEO efforts decrease. Your email will be bounced back by the email server, and you’ll lose the chance to follow up with the potential customer. You can avoid this by manually confirming the email address before adding it to your list. In order to do this, you can either visit the customer’s inbox to confirm their email address or use the “forgotten password” link in the confirmation email to reset their password and access their inbox.
More Ways To Grow Your Email List
If you want to grow your email list, you don’t necessarily have to use one of the above methods. You can take advantage of all the different features offered by AWeber, and use the platform to help you grow your email list as fast as possible.
For example, you can create a free account and use the “previous subscribers” feature to see a history of their email addresses. This way, you can identify duplicate addresses and remove them. You can also use the “previous subscribers” feature to identify email addresses that are no longer in use and remove them from your list – helping to keep your email database fresh.
Or, if you want to add a little bit of fun to your email marketing, you can take advantage of the “entertainment” feature in AWeber. With this feature, you can choose from a range of funny, sometimes quirky images to pop up when a subscriber visits your site. You can use this to create a small community around your blog or website.
Some customers have reported that the “entertainment” feature doesn’t always work as expected, so make sure you test it out before using it in your strategy.
The above methods for growing a list may not be the best fit for your situation. If you have a specific goal in mind, such as increasing your sales, you might want to use a different strategy.
Increase Sales With Email Marketing
If your goal is to increase sales, you might want to consider focusing on building a quality email list. Once you have a list of subscribers, you can promote your products and services via email marketing. You can do this through a variety of methods, including the free blog article giveaway we mentioned earlier. By giving away free articles, you can show that you’re a brand with a reliable presence and attract new customers to your site. You can also use email marketing to follow up with subscribers who didn’t quite buy what you were selling. They might be interested in what you have to offer, so you can re-ignite the conversation.
The Bottom Line
There are many different ways to grow a list of subscribers. If you want to build a list that is as accurate as possible, you should avoid using methods that require the subscriber to give you their information twice. One of the simplest methods is to use the “add to follow up” feature in AWeber to have new subscribers immediately followed up with an interested email, containing a link to a form to confirm their interest. From there, you can either choose to follow up with the subscriber yourself or let the platform handle the notifications for you.