You may be familiar with the term ‘ad tracking’ as it relates to Google AdWords. When you use this service, you can track the performance of your ads across different platforms and channels, including mobile, display banners, and email.
What is Ad Tracking in AWeber?
Just like Google AdWords, AWeber can be used to track the performance of your ads. However, AWeber is different from Google AdWords in that it tracks the performance of your ads across different social platforms, like Twitter and Facebook.
This may sound like a no-brainer, but oftentimes, advertisers don’t look at social platforms beyond Google when it comes to ad tracking. AWeber can help you identify which platforms your target audience uses, so you can track the effectiveness of your ad campaigns across different social media networks.
Why Should You Track Your Ads On Social Media?
Although YouTube and Facebook are popular platforms for consumers to engage with brands, Twitter and Instagram are proving to be the most effective tools for building a relationship with potential and existing customers.
From a brand’s point of view, this makes perfect sense. After all, Twitter is a micro-blogging platform where users are constantly engaging with brands and one another. If you want to establish yourself as an authoritative source for your industry, you can use Twitter to create engaging content that will keep your followers interested and coming back for more.
With Instagram, you can take advantage of the fact that most people use the app to share beautiful images of life and nature. By creating engaging content that relates to your audience’s interests, you can encourage them to engage with your brand and keep coming back for more.
How Does Ad Tracking in AWeber Work?
To track your ads in AWeber, you first need to sign up for an account. When you do this, you can choose which ads you want to track. Next, you can start creating adverts.
What is an Advert in AWeber?
An advert is simply an ad that a brand or business pays to have displayed on someone’s behalf. In other words, an advert is any ad that isn’t paid for by a user (i.e. not sponsored).
So, when you create an advert in AWeber, you are given the option of selecting which platforms you want the ad to appear on. You can choose from the major social media networks, like Twitter and Instagram, or smaller platforms like TikTok and Snapchat.
When your ad is live on one of these platforms, you will see an icon next to the hashtag (#) in the top right corner. If you click on this icon, you can see the latest activity, including impressions, clicks, and, if applicable, sales.
Advantages Of Tracking Your Ads In AWeber
Apart from the fact that tracking your ads in AWeber is a no-brainer, as mentioned above, there are a number of advantages to doing this.
The first is that you can see the performance of your ads across different platforms, which can help you determine which ones to keep an eye on and which ones to drop. For example, if you notice that your Instagram adverts aren’t converting well, but your Facebook and Twitter ones are, you may decide to stop focusing on Instagram and instead, double-down on Facebook and Twitter.
The second advantage to tracking your ads in AWeber is that you can identify the type of content that attracted the most attention from your target audience. This can help you determine what types of content you should focus on creating in the future.
The last advantage of tracking your ads in AWeber is that you can evaluate the performance of your adverts over time. This can help you determine how successful your ad campaign was and whether or not you should continue with this strategy in the future.
Disadvantages Of Tracking Your Ads In AWeber
Although there are numerous advantages to tracking your ads in AWeber, there are some disadvantages as well.
The first disadvantage is that, when you sign up for an account, you have to choose which types of ads you want to track. It’s a decision that you must make and, if you decide to track all of them, you may end up spending a lot of time analyzing the data. This is especially problematic for marketers who are already under significant time pressure.
The second disadvantage is that you can’t always be sure that the data regarding your ads is accurate. This is especially problematic if you rely on the information to make decisions regarding your ad campaign.
The last disadvantage of tracking your ads in AWeber is that this information is not always reliable. Just because your ad was well-received on one platform, like Twitter, doesn’t mean that it will perform well on another platform, like Facebook. It’s all about measuring the right metrics and using the right indicators.
To put it simply, if you want to know how your ads are doing, you can sign up for a free account at AWeber. Then, you can start tracking your ads and see the results for yourself.