What Is Industry Rate on Email Marketing Delivery Rate?

Email marketing is undoubtedly one of the most effective and cheapest ways of reaching out to customers and retaining them as fans of the brand. Studies show that a single email can produce over 32% open rate and over 14% click-through rate. While these numbers are impressive, they can also be difficult to achieve. In this blog post, we will discuss the various email delivery rates that exist, how to calculate them, and what this means for you as a marketer.

Traditional Email Versus Modern Email

In order to understand the industry rate on email delivery, it is important to first understand the difference between traditional email and modern email. The two are not the same and this is a crucial point to keep in mind whenever you are looking at email delivery numbers.

With traditional email, you are generally sending out bulk email campaigns to as many people as possible using a tool like bulk mailer or email marketing software. While this type of email can be massively effective, it is not necessarily optimized for mobile devices or for the recipients’ inboxes. As a result, many people are now turning to the more robust and flexible modern email clients that are available on the market. These clients can handle larger volumes of emails and allow marketers to craft personalized messages using big data and Artificial Intelligence (AI) to optimize the content for each recipient.

Traditional Email

If you are looking to calculate the traditional email delivery rate, then you need to know several things. First, what is the email list size? According to HubSpot Blogs research, the average email list size is around 300 subscribers. If your list size is below this threshold, then you can expect to see lower delivery rates and increased email opening times. On the other hand, if your list contains over 1,000 subscribers, then you can be sure that your email will be delivered promptly and opened with great frequency.

Modern Email

Once you have your email list, you can move onto the next step of calculating the delivery rate. The next important thing to consider is whether you are sending out one email blast or several smaller ones. If you are sending out one email, then your delivery rate will be determined by the email marketing tool that you are using. There are a few different tools out there, such as HubSpot Email and Hootsuite, that can help you optimize your blast and increase the chances of your email being delivered successfully.

If, however, you are sending out several shorter emails to build up credibility with your audience before hitting them with a grand finale, then you need to consider things a bit differently. In this case, you will need to use a tool that enables you to create and track multipart emails. Some of the more popular multipart email tools are ConvertKit and MailChimp.

Email Delivery Rate

Now that you know how to calculate the traditional and modern email delivery rates, let’s look at what these numbers mean for you as a marketer.

The first thing to point out is that these numbers can vary widely from one email marketing company to another. Keep in mind that the more you pay, the more you will get delivered. The second thing to keep in mind is that these numbers can be misleading. We mentioned above that a single email can generate a lot of interest and that is true, but only up to a point. The more emails that you send, the more you will start to see diminishing returns. This diminishing return is what causes the average email opening hour to increase as you go over a certain threshold. In general, marketers should avoid going below this threshold. On the other hand, the more you go above it, the more you will start to see an increase in engagement and conversion which, in turn, will result in higher subscription rates and a longer tail on your sales funnel.

In conclusion, the key takeaway from all of this is that there is no exact science to email marketing. The numbers can vary from one company to another and one tool to another. Furthermore, if you are looking to improve your open and click-through rates, then you should consider using a reputable email marketing tool that can help you achieve these goals.

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