Have you ever wondered about that email that gets delivered to your inbox unexpectedly?
You’ll know exactly what I mean when you check your Aweber email and see dozens, if not hundreds, of emails that you didn’t ask for. The ones that you didn’t get around to deleting because you thought were important. The ones that you didn’t check because you don’t use that email address.
I’ll tell you what they are. They’re all from AWeber. AWeber is an email marketing service that allows you to create email campaigns and send them to your customers. AWeber also provides you with the tools to track the open rates and click-throughs of your emails.
In this article, I’ll explain what your AWeber email means and how you can use it (as well as what it doesn’t mean). If you use AWEBER, then this article is for you. If not, then maybe this will convince you to try it out.
Your AWEBER e-mail
When you signed up for AWeber, you provided them with an e-mail address and a password. The e-mail address is what gets displayed to the public and to other services you may use in connection with AWeber (such as Hotmail, Gmail, or Outlook.com). The password is what you use to log into AWeber.
When you first get started with AWeber, you’ll be presented with a welcome email that contains your login information. This e-mail is sent to the e-mail address you provided when you signed up for AWeber. Once logged in, you’ll see a screen similar to this one:
The above image shows the dashboard for the AWeber account. On the left side of the dashboard, you can see the list of all the campaigns you have created.
A campaign is a collection of e-mails that will be sent to your customers. Creating a campaign is free, but you can only send a maximum of 20,000 e-mails per month. To send more, you’ll have to upgrade your account to a paid plan. However, you can create up to 100 campaigns per year for free with the basic account.
To create a new campaign, click the “+” icon in the upper right of the dashboard. Then, click the “New Campaign” button that appears.
When you click the “+” icon, you’ll see this menu:
Here you can select the e-mail template you want to use for the campaign. There are several options, including a personalized email (“one-to-one messaging”) or a standard business email (“broadcast messaging”).
For the purposes of this article, I’m going to create a standard business email for the campaign.
After you make your selection, you’ll see this page:
Now you have to enter the e-mail addresses of your customers or followers. You can add multiple e-mail addresses (e.g., email@example.com, firstname.lastname@example.org, and email@example.com) by clicking “+” multiple times.
Once you’ve added your recipients, you can click the “Next step” button. Then, choose the “Bounce” option from the dropdown menu.
The “Bounce” option causes your new e-mails to be sent to an external address (typically a hotmail, gmail, or yahoo account) so that you can catch any undelivered e-mails.
If you use Gmail, you’ll see this screen:
If you don’t use Gmail, you’ll see this screen:
Next, you’ll need to enter a subject line for the campaign. The subject line is what appears in your customers’ inboxes when they receive an e-mail from you. You can put up to 20 characters in the subject line. You can use any word you want, but keep it short and to the point. To create a compelling subject line, think about what excites your customers. Is it a sales pitch? Is it an offer? Use your favorite ice-breaking technique to draw the reader into the subject line. Then, you can end the subject line with a question mark or a period.
Finally, you’ll need to choose a design for the e-mail. Click the “Design” option and then upload a logo or pick a theme from a list of options. Once you’ve done that, click the “Preview” button.
Let’s preview the first e-mail in our campaign. Click the “Preview” button to the right of the first e-mail in the list. Then, click the “Preview” button at the bottom of the page to preview the entire list.
The above image shows you the preview for the first e-mail in our list. Let’s break this down. First, you’ll see the subject line (top row, first column). Then, you’ll see a preview of the sender’s name (top row, second column). Next, you’ll see a short preview of the e-mail’s body (body row, second column). Finally, you’ll see a preview of the attachment (bottom row, second column).
In the above image, the subject line reads, “Your 2015 Income Report.” Now, let’s move onto the next e-mail.
The next page you’ll see when you click the “+” icon is called “Delivery status.” On this page, you can track the status of all the campaigns you have created. You can click the “Track deliveries” button at the top of the page to take you to the delivery status page of a specific campaign.
In the above image, you can see that this e-mail was successfully delivered to the recipient. Delivery status follows the same pattern as your AWeber email. You’ll see the subject line, a preview of the sender’s name, a preview of the body of the message, and a preview of the attachment. However, the preview of the body will show a green checkmark instead of the gold one in your AWeber email.
The image below shows you an example of an undelivered e-mail.
As you can see, the body of this message is very long, and AWeber can’t print out all of it for you. In cases like this, they’ll send you an email explaining what you need to do to have the e-mail delivered. In this case, the full text of the email is as follows:
Dear [First name],
We have trouble displaying all of the details of this email on our site because of our limits on our platform. To read the full email, please go to https://email.aweber.com/email-limits-and-policies/. If you have questions or need help, feel free to contact us at firstname.lastname@example.org. Thanks!
Here’s a short FAQ about AWeber:
Is AWeber free?
Yes, AWeber is absolutely free. You don’t have to pay a cent to create a mailing list or to send a single message to your customers. However, to ensure you get the best possible experience with AWeber, it’s important to remember that there is a cost associated with using the service. This cost is called the service fee. The service fee is automatically added to your account whenever you send or receive a message through AWeber. It ranges from $5 to $20 per month, depending on the plan you choose. If you decide to continue using AWeber after your trial period, then the service fee is waived.
Can I use AWeber with my own domain name?
Yes, you can use AWeber with your own domain name. When you’re connected to your own domain name, your e-mails will be sent through https instead of smtp. Therefore, the recipients will see a padlock symbol in place of the typical AWeber logo.
To continue using AWeber with your own domain name, you’ll have to choose an e-mail hosting provider. There are several reputable e-mail hosting providers out there, such as Fastmail and GMail. For more information, visit https://email.aweber.com/email-hosting-providers/. Once you’ve made the decision, click the “Proceed to payment” button.