The average open rate for medical marketing emails is a critical performance metric for healthcare marketers. Just like any other type of email, the open rate for medical marketing emails can vary from a few percent to upwards of 90%. It is essential that you know what is the average or the usual open rate for your type of email marketing campaign before determining whether or not your efforts are effective.
Why Should You Care About The Open Rate?
The open rate for medical marketing emails is important because it measures the effectiveness of your email marketing campaign. In most cases, you will not have any way of knowing whether or not your email marketing campaign is delivering the results you intended it to produce. The open rate can help determine that!
In general, the higher the open rate, the more effective your email marketing campaign. Conversely, a low open rate can mean that you are sending out your emails to the wrong audience or using inappropriate tactics. Knowing the average or usual open rate for your type of marketing email can help you determine the right approach to take when sending out your next marketing email.
What is The Average Open Rate For Medical Marketing Emails?
We will now walk you through the process of finding the average or the usual open rate for your type of medical marketing email so that you can effectively compare your results to others’. Let’s get started.
First, Define Your Metric
In this case, we will use email open rate as our metric. Once you have determined that email open rate is a key performance indicator for your email marketing campaign, you can continue to the next step.
Second, Take A Look At Past Performance
You have undoubtedly heard the term ‘past performance is the best predictor of future performance’. This is especially relevant when determining the open rate for your email marketing campaign. While it is important to get new customers, it is even more vital to get existing customers to open your emails again. The best way to do this is through effective email marketing strategies and methods. You should already have a good idea of what type of open rate you hope to see from your email marketing campaign. Go back and take a look at what you have tried in the past and what happened as a result.
Decide On The Best Way To Measure Your Metric
A better method is to measure the open rate on a per-email basis. This will ensure that you gain a better understanding of what is actually happening with each email in your campaign. You can measure the open rate by taking the total number of emails opened by recipients and dividing it by the number of total emails sent. For example, if you sent 500 emails and 500 people opened them, the email open rate would be 100%.
How Many Email Do I Need To Send To Reach The Targeted Audience?
This is a question you need to ask yourself before you run the numbers on your email open rate. The answer will depend on a variety of factors, such as your budget, how long you want to give your campaign time to generate results, and how many people you wish to reach. Let’s explore each scenario and how you should go about computing the number of emails you need to send to hit your target audience.
Consider Your Budget
One of the first things you should do before you begin your medical marketing email campaign is to consider your budget. How much are you willing to spend on this particular endeavor? What has been your experience with similar campaigns in the past? These are some of the key questions you need to ask yourself before making any rash commitments. Sometimes, less is more. Knowing when to stop can be just as important as knowing when to go. In almost all cases, less is more when it comes to attracting and keeping a good customer base. The more you spend, the more you will likely achieve.
How Long Do I Want My Email Marketing Campaign To Take?
Another important question to ask yourself is, ‘how long do I want my email marketing campaign to take?’ The answer to this question will depend on a variety of factors. Perhaps the most important thing to consider is how much you are willing to spend on this particular endeavor. Sometimes, the shorter the better when it comes to email marketing campaigns. Longer campaigns usually mean more work and more budget. The key is to find the right balance between the two.
How Many People Do I Wish To Reach?
Next, you need to figure out how many people you wish to reach with your email marketing campaign. In most cases, you will want to target an audience of at least 1,000 people. Anything less and you may end up with a very diluted response rate. Remember, the more you spend, the more you will likely achieve, but it also means you will have to send out more emails!
How Do I Want My Emails To Look?
As already stated, the open rate for your medical marketing emails can vary from a few percent to upwards of 90%. Let’s explore some of the elements that can impact the open rate. First, you should run a Google search for ‘[your product] email open rate’ to get an idea of what is out there currently. You can use this as a reference point to develop your own plan. Second, you need to ensure that your email is compelling and engaging. The subject line should grab people’s attention and the body of the email should deliver on its promises. For example, if you are using email to promote a webinar, the body of the email should contain interesting and useful information about the webinar. Finally, make sure that you are including a call-to-action in your email. This could be a link to a page with further information, an offer to purchase a product, or any other relevant offer that may draw the reader into taking action. Sometimes, simply including a call-to-action in your email can result in big gains when it comes to increasing your email open rates!
Why Should You Experiment With Different Tactics?
Experiment with different tactics! Sometimes, simply including a call-to-action can result in big gains when it comes to increasing your email open rates. However, if that doesn’t work, you can always fall back on traditional methods such as direct mail or newspaper ads. The important thing is to keep experimenting with new and different methods for increasing your email open rates. Once you find a technique that seems to work well with your existing customer base, you can begin to implement it and increase your conversions. The key to effective email marketing is to continually find new and innovative ways to reach your audience.
Wrapping It Up
When you begin your medical marketing email campaign, it is imperative to set a benchmark for yourself. Your initial goal should be to get your email open rates to at least 70%, and preferably, to 90%. Remember, it is always better to have low expectations and be pleasantly surprised than to have high expectations and be disappointed. You will find that the more you put in it, the more you will get out of it. Good luck out there.