It’s the sweet release when the perfect email marketing schedule is laid out before you. You’ve got a list of prospects who’ve expressed interest in your product or service, and you’re about to send out a series of emails that will make them feel wanted and appreciated. Perhaps you’re using a tool like MailChimp or HubSpot to build out your email marketing schedule. You’re following a list of steps that will get you from start to finish. And when you’ve finished, you sit back and feel proud of your accomplishment.
But then something happens. You check the email marketing schedule one last time before you go live and notice that there are some errors. You’ll need to do some research to find the best day of the week to send this email, and for the life of you, you can’t remember which day is best. What is the best day to send email marketing now? Should you send it on a Monday, Tuesday, or Wednesday? Is there a specific day that works best for your industry?
Let’s examine the top three email platforms and how you can choose the best day of the week to send your email marketing.
Retargeting Gets You Every Time
Think about the last time you made a purchase. Maybe you went to your favorite restaurant for lunch and bought a bottle of wine on the way home. Or you walked into a retail store and made a large purchase. These are the types of conversions that keep businesses running and make marketers successful.
Now imagine that you’re driving along and a car pulls up next to you. Out pops a digital marketer who wants to keep you engaged and make another purchase. So they throw out a bunch of fancy car jargon and talk you into signing up for the Uber app. Or they might show you a video of someone riding a bike and talk you into buying a new bike. When it comes to digital marketing, your efforts might be directed at getting someone to visit your website or app once or twice before they decide it’s not for them.
What happens if you show up on a Monday and decide it isn’t for you? You’re going to forget all about it. Traffic will decrease on Tuesdays and Wednesdays because people aren’t as engaged as they are on Saturdays and Sundays. So if you want to be seen as an option, avoid Mondays and Tuesdays, and focus on Wednesdays and Thursdays.
Use Email Analytics To Find The Best Days
You might be wondering which day of the week works best for you. If so, you’ll need to examine your email marketing analytics to find out. Chances are, you’ve got a mix of traffic coming in from different sources – your email marketing, your website, and social media. So it’s important to look at all of these channels to get a clear picture of what’s working and what isn’t.
You can use email analytics to track the days and times that your subscribers prefer receiving your emails. You’ll find that there are times and days when your email goes unread, and there are days when people open your email and read it right away. You can use this information to find the best day to send your next email.
Make Sure Your Email Marketing Works On All Devices
If you’ve got a website that gets a decent amount of traffic, you might want to look into email marketing. Why? We live in a world where people are constantly using multiple devices. So if your email looks good on your smartphone, it’ll look good on your laptop, too.
If your email is something flashy and colorful, people might not bother to open it on a small phone screen. Instead, they’ll look at the larger, more vibrant display on a laptop or desktop computer.
Now is a good time to check whether or not your email looks good on all devices. If you find that it doesn’t, there’s no point wasting your time and energy trying to make it work. Focus on fixing the issues on larger screens instead.
Make Sure Your Email Marketing Is Set Up Correctly
When you set up your email marketing, you’ll need to make sure that all of your contacts are entered correctly. This includes entering email addresses and picking a password. You’ll also need to make sure that you’ve got the correct email template selected. You don’t want to send out emails to the wrong people. For instance, if you’ve got an email list of soccer fans and you select the general email template, you might send the email to a whole bunch of non-soccer fans.
If you’ve got a form on your website that you want to encourage visitors to fill out, you might want to consider setting up email marketing as a lead generation tool. This way, you can send out periodic emails that contain useful information about your product or service. You can also choose to follow up with a phone call or a visit from a sales rep if someone clicks through to your form and fills it out.
Use Commas, Semicolons, And Colon To Make Your Emails More Engaging
When you write an email, you’ll want to make sure that you use commas, semi-colons, and colons to make things interesting. You can also use parentheses to add a bit more flair to your emails. People love a good story, and these punctuation marks help make your words sound less machine-like.
For example, if you’ve got an email that goes something like this:
“Hello,”” you might want to write:
“Hello,”” you might want to write:
“Hello, (my name).”
Remember, people love a good story, and these punctuation marks help make your words sound more human and less like a sales pitch.
If you put the right information into emails in a way that’s easy to understand, you’ll find that your subscribers are much more likely to respond positively to your pitches. Plus, you can follow up with a phone call or a visit from a sales rep if someone replies to your email.
Choose The Right Placement For Your Email Marketing
Have a look at the chart below. It shows you the most effective placements for an email marketing campaign. Keep in mind that the more clicks you get in the shorter text box, the more prominent that location will be in the minds of your subscribers.
The short-side of the text box gets the most attention, so if you want to get the attention of your readers, put the most prominent text in the shortest text box. Why? People scan headlines and click on links to get more information. If the text is short and to the point, your reader is more likely to click on it. Additionally, it makes your email appear more important because the headline and first paragraph are the only parts of the email that your subscribers will see before they hit the delete button.
Use Subject Lines That Will Make Your Subscribers Clink
When you write an email, you’ll want to use a subject line that will make your subscribers click through. Why? So you can get the attention of your audience and hopefully make them interested in your content. Additionally, you can use the subject line to pitch your product or service. For example, you could write:
“Here’s the best gluten-free pizza recipe I know of, and it’s easily one of the top five pizza recipes in existence,”” and then you could follow up with:
“Learn more about gluten-free pizza and how to make the best damn pizza you’ve ever had. “
This way, you’re using the pizza recipe to lure your readers in, while also pitching your brand (gluten-free) and service (pizza recipe).
Make Sure You Follow All Of The Deadlines That You Set
You’ve got a schedule to keep, and you’ll need to make sure that you stick to it. When you send out a mass email on a Monday, you’ll need to make sure that you send it out by Wednesday at the very latest. Why? Because that’s what your subscribers are expecting from you, and it shows a lack of respect to disappoint your audience. Plus, you don’t want to look like you can’t keep your promises, especially when you’re trying to encourage trust between yourself and your audience. You can also set deadlines for yourself to get specific things done. For example, you might want to set a deadline of two weeks from now to send out your next email.