What’s the Best Time to Send an Email Marketing Campaign?

Email marketing is a fantastic way to promote your products or services. Not only is it a popular and efficient form of marketing, but it also delivers incredible results!

If you’re new to email marketing, you may be wondering when is the best time to send out your campaigns? Find out when you should be hitting your subscribers with your next email marketing effort!

Short-Lived Trends

One of the great things about email marketing is that you can always resend the same message to an audience that may have already opened your email or clicked on a link within your email. With short-lived trends and fads taking over the social media world, it can be difficult to know what will be trendy and popular a few months from now. However, when it comes to your email marketing strategy, it’s important to remain consistent with what your audience is engaging with, even if the trends have shifted.

The best time to send an email marketing campaign is when you’ve got hot, new content to promote. When your audience is looking for information on your topic area, they’ll likely visit your blog or website and stay engaged with your content. When this happens, you can be sure that they’ll receive your next email in the series.

With the new year already started, perhaps you’ve already made resolutions regarding your digital marketing strategy. It’s a great idea to set some goals for yourself for the next year, and one of those goals could be to increase your email marketing open and click rates. It’s never a good idea to wait until the last minute to send out an important email. Do some research on the best time to reach your audience and you’ll be able to implement a strategy and have your email reach its full potential.

Daily Email

People are busy, busy, busy. So busy that they don’t even have time to read and comprehend lengthy emails from brands. Thanks to the rise of the short-attention-span-tweet, people now have short attention spans and are less likely to read long chunks of text. Thanks to the rise of the short-attention-span-tweet, people now have short attention spans and are less likely to read long chunks of text.

This is why daily emails are so effective. A daily email is designed to be short and sweet. It’ll usually include some amazing artwork, a brief greeting, and a link to the next installment. If your email audience is used to receiving daily emails, they’ll be able to quickly digest and understand the value in your content without having to think too much about it. Daily emails also allow you to build a relationship with your audience. You can think of emails like sales letters, but they’re delivered on a more personal level. With each successive email bringing you one step closer to convincing your audience to buy your product or service. You can’t put a price on that kind of engagement.

Monthly Email

Once or twice a month, you may decide that you want to send out a mass email to your audience. Depending on your product or service, you may want to consider sending out a monthly email to keep your customers updated on the latest news, events, or deals. You can utilize email marketing platforms to help you plan out your monthly emails in no time.

Once you’ve got your monthly email schedule in place, it’s time to work on your subject lines. You want to stand out from the crowd and convince your readers to open up your email. To do this, perform a search inside your email marketing platform for “opt in” and see what comes up. You may find that a few companies and bloggers are currently using a similar subject line, ‘but you can be the first to know about exclusive offers and new products.’

To be able to pull this off, you’ll need a significant audience. Ideally, you’ll want to have 10,000+ subscribers to your email list. Having more subscribers will increase your odds of getting the word out there to your audience.

Quarterly Email

If you’re a business or blog owner, you may decide that you want to send out a quarterly email to your audience. This is a great way to ensure that your audience always has access to the latest news and information on your topic area. If you’ve been particularly active in the past year, you may decide to send out a summary of your activity in the previous quarter. For instance, if you’ve released a new product or book, you may want to send out a summary of what you’ve released in the last quarter to keep your audience engaged.

A quarterly email is usually sent around the time that your audience expects to receive it. This is sometimes referred to as “quarterly perfection”. It’s a great practice to wait until the last minute to send out your quarterly email. This way, you’ll have time to ensure that everything is perfect. The fewer errors, the fewer customers that will be disappointed. Besides, waiting until the last minute will allow you to send out a flawless email that your customers will enjoy, and hopefully, re-engage with your brand.

Semi-Annual Email

If you’re a business owner or marketer, you may decide that you want to send out a semi-annual email newsletter. This is a great way to ensure that your audience never misses out on any news and information about your product or service. To create a sense of familiarity and trust with your readers, you may want to use a newsletter sign-up form that allows them to sign up for your semi-annual email. This way, when their subscription to your semi-annual email comes up for renewal, they’ll be more inclined to renew it because they already know what they’re getting into. A semi-annual email is usually sent around the time that your audience expects to receive it. This is sometimes referred to as “semi-annual perfection”.

Like with a monthly email, you can use a tool like MailChimp to help you plan out your semi-annual email. With the new year already started, perhaps you’ve already made resolutions regarding your digital marketing strategy. It’s a great idea to set some goals for yourself for the next year, and one of those goals could be to increase your email marketing open and click rates. It’s never a good idea to wait until the last minute to send out an important email. Do some research on the best time to reach your audience and you’ll be able to implement a strategy and have your email reach its full potential. As you get started, take some time to learn from experts. There are currently people willing to help you out at no cost to you. Why? Because they want to see your business grow. By helping you, they’re enabling you to serve, and grow, your community. If you’d like, you can refer to them as humanitarians because that’s what they are. They want to see you succeed and be able to give back to the world because of it.

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