Email marketing is one of the most popular and effective marketing techniques used by businesses of all sizes. Thanks to popular email service providers like MailChimp and HubSpot, it’s easy to set up a campaign and start sending messages to customers. If you’re looking for ways to grow your business, you should consider trying email marketing.
But one of the questions you might have is, ‘When is the best time to send email marketing?’ Thanks to the popularity of email marketing, there are a variety of answers to this question. To help with this, this article examines some of the best time to send email marketing campaigns.
The Basics Of Email Marketing
To start, it’s important to understand the basics of email marketing. To put it simply, email marketing is the act of sending broadcast messages to people who have already shown interest in your product or service. These messages are typically structured and usually include some type of call to action such as a request for a purchase or a signup for a newsletter.
Because of its nature, email marketing is very easy to implement and can require little to no upfront investment. In fact, some of the most popular email marketing services like MailChimp and HubSpot offer free plans that you can use to launch your program.
In addition to being easy to set up, email marketing is also extremely effective. According to HubSpot, email marketing can generate up to 40% of all web traffic and sales.
When Is The Best Time To Promote Your Product
One of the most important things to consider when you’re deciding when to send your email marketing campaign is when the best time is to promote your product. As previously stated, email marketing is the act of sending broadcast messages to people who have already shown interest in your product or service. With this in mind, you should try to identify the best time to promote your product and push your message.
You should look into the overall consumer behavior of your target audience and decide if now is the right time to promote your product. Perhaps you’re seeing increasing engagement online or on social media and think that this is the right moment to promote your product. Or perhaps you’ve just launched a new product and think that now is the right time to get the word out.
Once you’ve decided that now is the right time to promote your product, it’s important to examine the resources that you have available. Do you have a blog that you can use to drive traffic to your website? Can you use social media to spread the word about your product or service?
If you answered ‘yes’ to any of these questions, then you have the opportunity to drive a lot of traffic to your product or service with little to no effort. This is one of the major benefits of a successful email marketing program. You can use tools like MailChimp to easily send out emails and track their engagement.
The Importance Of Segmentation
It’s very important to segment your audience when you’re determining the best time to promote your product. As the name suggests, segmentation is the process of breaking your audience into groups based on shared traits. For example, if you’re looking to target women between the ages of 25-34 who live in the U.S., you can create a segment called ‘female American Express cardholders between the ages of 25-34.’ This segment will consist of everyone who fulfills this description, regardless of whether they have an American Express card or not.
Segmentation can be very helpful when it comes to driving effective email marketing. According to HubSpot, identifying and targeting specific groups of people can generate up to five times the amount of leads compared to sending messages to the general population. For example, if you want to target women between the ages of 25-34 who live in the U.S., you can use a tool like MailChimp to create a group called ‘female American Express cardholders between the ages of 25-34’ and use that group to send messages to.
This is just one example of how segmentation can help with your email marketing campaign. The important takeaway from this example is that you shouldn’t just segment based on demographic data, but also behavior.
Demographics alone often prove to be ineffective when it comes to marketing. This is because people behave differently based on their demographic, which can mean that your attempts to reach them via traditional marketing methods may not work. For example, men tend to respond better to incentives, while women are more responsive to authority figures such as an email provider or website owner.
Use Event-Based Email Marketing
Event-based email marketing is one of the newer segments in the email marketing world, but it’s growing in popularity every year. Basically, event-based email marketing is when you send out emails based on an event that your audience is interested in or attends regularly. For example, if you’re a hotel and your target audience is customers who regularly attend weddings, you can send them emails about upcoming wedding bells.
The appeal of event-based email marketing is that you can use various platforms to target your audience, including social media. Simply search for the event that your audience is interested in and you’ll see a variety of places, like websites and blogs, where you can promote your product or service. Sending out event-based emails can also be a way to acquire new customers.
Thanks to the internet, your events are never more than a click away. If you’re using a tool like MailChimp that syncs with all of the major platforms, you can take advantage of online communities like Eventbrite to bring together interested parties.
Timing Is Everything
Just because the best time to send email marketing is now doesn’t mean that it’s still not the right time to send email marketing. Like any other type of marketing, your best opportunity to gain more customers is at the very beginning. The earlier you send the email, the greater the chance of the recipient actually opening it. Thanks to advancements in technology, there are now several methods of connecting with customers without being physically present.
However, this also means that the window of opportunity to gain those customers is shrinking. The later you get in the game, the more difficult it will be to convince people to buy from you. This is why it’s essential to get started early in a campaign to maximize the results.
Now is the perfect time to send bulk email marketing to as many people as possible. Why? Because you can reach a lot of people at once with minimal effort. If you want to send out 100,000 emails, all you need is a tool like MailChimp and you can do this in a matter of minutes. You don’t have to worry about reaching a large audience, because the tools make it easy.
This is often referred to as’scaleability,’ which simply means that you can scale up your program without worrying about hitting a limit. Once you’ve gotten the ball rolling, it’s easy to add more subscribers to your list as your audience grows. You don’t need to upgrade your platform to accommodate the increased traffic, because the tools make this easy. If you’re using Gmail, you can set up a filter to automatically forward all of your unsubscribed emails to a separate folder. This way, you can always ensure that you stay on top of unsubscribe requests and never miss out on a sale.
Getting the word out about your product or service can be difficult. Thanks to the internet and social media, it’s easier than ever to advertise your product. The key is to create an attractive package that will make your target audience interested in what you have to offer. Once they’ve gotten an impression of your product or service, it will be easier for them to remember you the next time they need what you offer. This is where segmentation and targeting come in.
Email marketing should always be kept simple and easy to implement. With the aforementioned tools, all you need are an email address and a little bit of content to get started. From there, it’s easy to create emails that are customized for different groups of people.