Email marketing is a type of digital marketing that helps businesses grow by communicating with current and potential customers. The advantage of email marketing is that you can reach people when they are most receptive to your message, whether that’s when they are awake or asleep.
But what if you want to remind people about an upcoming event or deadline? How long do you wait before you start to worry that they may forget what it is they’re supposed to do?
There is no one-size-fits-all answer to this question, but with a little bit of planning and research, you can tailor your email marketing efforts to perfectly match your business goals.
Worst Case Scenario Timing
If you’re new to email marketing and you don’t want to send out reminders too frequently or in ways that annoy your subscribers, then you might want to avoid sending out any reminders at all, or at least wait until your subscriber has received several previous reminders.
What happens if you send out an email marketing reminder too soon? Well, let’s say you’re running a sale on your website and you want to remind customers that the offer is still going on. When they receive the email, they probably won’t think much of it – after all, you’re just reminding them of something that happened a while ago.
This type of reminder isn’t useful because it’s unclear whether or not your subscriber even remembers what they were originally told. Worse, you’re probably going to hurt your organization’s reputation by sending out a mass reminder when people are already tired of hearing about your sale.
The worst case scenario for sending out an email marketing reminder is that it doesn’t work and your subscriber doesn’t remember the offer. So, you’ve lost out on a sale and annoyed your customer. It’s a lose-lose situation if you ask me.
Best Case Scenario Timing
On the other hand, if you want to send out email marketing reminders to maximize the effectiveness of your campaign, then you should send out the reminder as soon as possible. Why? Because if you wait too long, you’re eventually going to start to worry that your subscriber may forget what they were told and the opportunity of bringing them back into the fold may be gone forever.
To put it another way, if you want to maximize the potential of email marketing for your business, then you should try to send out reminder emails as soon as possible. This way, you’re going to maximize the amount of people who will actually read the email and remember what they were told.
When should you send out an email marketing reminder? It depends on you and what you’re trying to accomplish. If you’re looking to improve your organization’s conversion rate, then you should try to send out your reminder as soon as possible. Why? Because it’s likely that your subscriber is already planning to leave your fold and visit your competition’s websites if they haven’t already.
If you’re looking to increase revenue, then you might want to wait until your subscriber has received several previous reminders or events before they are prompted to take action. Why? Because, the more times you alert them to an upcoming event or deadline, the more likely they are to remember. Remember: it’s a repetitive process and your subscriber will eventually begin to mentally file away all the reminders they receive.
So, if you’re looking to maximize the revenue you generate from email marketing, then you might want to wait until your subscriber has received previous reminders – or at least until they’ve received several reminders – before you send out the reminder for the next event or deadline. This way, you’re going to make sure they remember what they were told and that your organization doesn’t appear to be overly concerned with making a quick buck.
Types Of Email Marketing Reminders
There are several different types of email marketing reminders, but they all have one thing in common: they’re trying to improve an individual’s or organization’s performance by encouraging them to take specific action. Remember, the best time to send out an email marketing reminder is as soon as possible – before your subscriber has a chance to forget what they were told. But, there are times when you might want to send out a reminder a little bit later.
To encourage your individual subscribers to perform a specific task, like opening a sponsored link or clicking a link in an email, you can use a couple of different tools. The first is a simple yet effective text reminder, which you can find at many digital marketing stores. The second type of reminder encourages your subscriber to visit a specific website, which you can track via a browser extension like Yesware, or personalize with your affiliate link and a greeting.
For example, if you use Shopify to run your e-commerce store, you can create an email campaign in Shopify that encourages an individual to make a purchase. When they make that purchase, you get paid, and they receive a small reward, like a discount or free product. So, you’re incentivizing the two-way communication that occurs when you have a customer and vendor relationship.
Why Should You Send An Email Reminder?
You should send email reminders for a couple of different reasons. First, to improve your individual or organization’s performance. Remember, you have a limited amount of time to convert potential customers into paying customers and make sure they remember what they were told – which is why you want to send out reminder emails as soon as possible. Second, to improve the quality of the work you and your employees produce. Making sure that everyone is well-informed will result in more effective workflows and higher quality content that helps you grow your business.
If you want to get the most out of email marketing, then you need to make sure that everyone in your organization is on board with the program. This means getting feedback from employees, sharing new data, and continuing to educate yourself about new ways to grow and prosper.
What’s the best way to ensure that everyone is on board? By getting them involved. If you have a marketing department that is responsible for various aspects of your marketing plan, then why not get them involved in the process? They can offer invaluable insight into what is working and what needs to be changed. Plus, by including them from the beginning, you can establish a level of trust and understanding between all parties.
Include your employees in your email marketing plan to gain their insight. They can help you determine what type of content you should be creating, how often you should be sending it out, and what timeframe you should be using for your campaigns. In other words, if you want your employees’ help, ask for it!
When Should You Send A Thank You Email?
Once your customer has purchased something from your organization, whether that’s physical goods or digital services, you should always send them a thank you email. Why? Because they’ve helped you meet a goal you’ve set for your business and now you want to show your appreciation.
What’s the best way to show appreciation for someone who has helped you grow your business? By thanking them, of course! Even if you’ve never met or spoken with them before, you can follow up with a simple yet effective email, which you can find templates for at many digital marketing stores. Plus, you can get thank you email templates from third-party services, like MailChimp, that are easily customizable.
Why should you send a thank you email? It’s a simple process that most businesses and organizations have overlooked. In most cases, when a customer has completed a purchase, your organization will send them an email that simply says, “Thank you for shopping with us.”
What if you want to show a little more appreciation? Well, you can reach out to that customer and say, “Thank you for choosing us. We’re sorry that your shopping experience wasn’t what you expected – here are some tips on how to have a more pleasant and rewarding experience in the future.”
What if you want to make sure that your thank you email is even more effective? Instead of sending it right away, you can schedule it to be sent out at a later date – maybe a few days or a week later. Doing this creates a little anticipation element, which makes the email more compelling. It’s like a little gift to your customer. In addition, you should include a link to a product that is related to what they’ve purchased. This related product or service will hopefully be useful to them and make them feel like you’re continuing to think of them even when they’re not in your sphere of influence. Sending a thank you email is a simple process, but it can be very effective when done right.