Aweber is an email marketing platform designed for small businesses, with a special emphasis on simplicity and ease of use. The service allows you to create highly personalized email campaigns using pre-made template emails or, if you’re a creative type, you can craft your own bespoke messages to send to your customers.
Choosing the right email marketing app for your business can be a daunting task. There’s a huge amount of choice when it comes to apps for email marketing; however, not all of them are created equal. To help you make the right decision, we’ve decided to put together a buying guide that will help you identify the best digital marketing tools for your business.
Top Tips for Choosing the Right Email Marketing App
As a business owner, you’re bound to have your fair share of experience when it comes to choosing the right tools for the job. You already know what you need and how you use the product because you’re a pro or a power user. However, what about the rest of us?
Perhaps you’re new to the concept of email marketing or perhaps you’ve been using some form of email marketing for years. Regardless, familiarity with the platform doesn’t necessarily mean you’ll be able to choose the right tools for the job. For those of us that are unfamiliar with this platform, here are some top tips for choosing the right email marketing app.
Choose A Product That Is User-Friendly
One of the first things you’ll want to consider is whether you want to use an app that is easy to use or whether you’d rather hunt down the information you need using Google or other search engines. From there, it’s a case of finding a product that is intuitive and has all the features you need without being overbearing.
Watch Out For Fluff
While we all want apps that are easy to use and have all the necessary features, ultimately you need to find an app that is well-designed. Something that’s intuitive and doesn’t require a tutorial to figure out how to use. There are a few apps out there that are bloated with unnecessary features and are bloated with fluff. These apps will end up taking up a lot of space on your device and do very little to actually help you. Keep an eye out for apps that are bloated with useless features and make your device feel a bit sluggish.
Think About Responsive Design
Design is extremely important no matter what type of business you have; however, when choosing an app you need to make sure that it looks great on all devices. The last thing you want is to invest in an app that looks great on your smartphone but is terrible on your tablet and vice versa. Make sure that the app looks great no matter what device you’re using.
Avoid Free Trials
Free trials are great for testing out a new product or checking out a new app before you buy it. However, you need to remember that with a free trial you’re allowing the company to access your personal information. So, while you might get a great product for free, you’re essentially giving a marketing pitch to the company. Just remember that trials aren’t all bad; they can sometimes be a great way to try out a new product or app and don’t require a lot of setup if you don’t want to commit. Just make sure you’re aware of this when you’re deciding whether or not to try a product.
Look For Apps That Have A Community
As a business owner or a marketer, you’ll be bombarded with offers to try a new product or service from a wide range of companies. Naturally, you’ll want to try out as many products as possible to see which one works best for your business. However, you also need to make sure that you’re not falling into a scam by using a product or service that already has a community. You can’t judge a book by its cover, as the saying goes, and this holds true for products and services alike. Just because a product or service is free doesn’t mean that it’s necessarily a scam. Scammers will often hide in plain sight, posing as reputable companies with good reputations.
Choose An App That Has A Variety Of Features
You don’t necessarily need a variety of features in an app to make it the best in its class but having a few extra tools hidden away can be extremely useful. A good app will have a decent number of features that can boost your business, whether you’re a blogger or a musician. Choosing an app that has a variety of features also makes it easier to figure out how to use the product if you’re new to it. Just make sure you don’t get carried away and buy an app with so many features that it becomes difficult to use. Also make sure you look for a good warranty if you decide to purchase a tool that has a lot of features.
Consider All Other Factors
Last but not least, you need to consider other factors such as whether or not you want to commit to the app long-term and whether or not you want to pay for its use. There are a number of apps that are completely free but require you to engage with advertisements or pay fees to use. While this might not be a problem for someone that’s already used the product, you might want to choose an independently-owned app that doesn’t charge you any fees. Just remember that some apps require you to have a microphone to use so make sure you’re comfortable with this before you choose it.
Hopefully, this buying guide for choosing the right email marketing app will help give you some great tips on how to make the right decision. Whether you’re looking for an easy-to-use app to take your marketing strategy to the next level or you’re searching for a tool to help you with your own marketing needs, these tips will help get you there. From there, it’s a case of doing your research and finding out which tool is best suited to your needs.