One of the biggest differences between email marketing platforms is how they handle email addresses of customers and potential customers who have opted in to receive emails from brands. With Google-owned platforms like Gmail and Outlook.com, the rules are fairly lax, which means you can send as many emails to a user as you want, without worrying about breaking any of the platform’s email sending limits. With smaller email marketing providers, especially those that are based outside the U.S., the rules can be quite stringent and, in some cases, even forbid the emailing of purchased lists.
Gmail – The Granddaddy Of All Email Services
You might be surprised to learn that Google owns both the gmail and the play store. While Gmail is mostly used to send and receive emails, the play store is where the big G keeps its apps. It would be fair to say that Gmail is the grandfather of all email services, as it was first to adopt the idea of mass emailing and provide a simple to use tool that allowed webmasters, marketers, and hobbyists to quickly get up and running.
Outlook.com – The Workhorse Of Corporate Email
Outlook.com is the default email service available in Office 365, making it the most popular email service among corporate users. It is also the most heavily filtered email service, which means that it requires users to go through a significant amount of spam before reaching their inboxes. This feature makes it more suitable for corporate environments, where users are more likely to complain if they get too much spam. The good thing is that Outlook.com allows you to send massive emails to as many users as you want, with no limits.
Hotmail And Yandex – The Market Leader In The Czech Republic, Slovakia, And Hungary
The German company owned by Microsoft is also the market leader in the Czech Republic, Slovakia, and Hungary. It is most likely that these countries’ Gmail users will switch to Hotmail when they are allowed to do so. Similarly, the owners of the Polish email service, Wyuwiali.com, also offer their products in Hungary, where the service is called Yandex.
Zimbra – For Marketing Firms That Need To Exchange Large Volumes Of Emails
Zimbra is a complete email marketing platform that offers everything from email hosting to automated email campaigns. Some may consider it to be the Google of the email world, as it was founded by a former employee of the search giant. It also has an open source project that provides a fully functioning webmail client and server for free. It is especially useful for marketing firms that need to stay in touch with a large number of subscribers. The best part is that Zimbra allows you to send massive emails to your entire database with no limits, as long as you are not breaking any of the platform’s rules. However, if you want to send an email to a list that is already in your database, you will have to ask the Zimbra marketing team to remove the list from the do not email list.
Handy – The Swiss Army Knife Of Email
Handy is one of the more unique email service providers out there, as it was founded by two former Gmail employees who wanted to provide an easy way to manage multiple email accounts from a single location. It also offers an offline mail app that allows users to access their accounts even when they are offline. Handy grew rapidly under the leadership of those two individuals, and is now owned by the Swiss company, Swisscom. It is also one of the few email providers that offer a money-back guarantee if you meet the required conditions.
Protonmail – The Swiss Army Knife Of Private Email
Protonmail is yet another Swiss-owned company that provides email hosting and security to individuals and businesses. It is the preferred email host for those in the tech industry and anyone else who needs security and privacy for their emails. This is because Protonmail’s custom-built encrypted database uses the power of cutting-edge technology to guarantee privacy and security.
You can use Protonmail’s custom-built encrypted email database for free, however, if you want to make full use of the service, you will have to pay a subscription fee. As a privacy-conscious individual or business, you have a number of different options for keeping your emails secure and private, whether you are based in Switzerland or not.
Roundcube – The Popular Choice For New Users
The most popular choice for new users is probably Roundcube, which was started by a team of Swedish and Romanian developers and designers. Its goal is to provide an open source alternative to proprietary email clients, like Gmail and Outlook.com, that offer the best possible experience for users.
Roundcube’s main selling point is that it is 100% free, as it does not include any proprietary software like Google’s Gmail or Microsoft’s Outlook.com. It also supports a wide variety of features, such as video and audio calling, with its mobile apps. Plus, it provides anti-phishing and anti-spam protection for users.
Roundcube is ideal for users who are completely new to emailing or who want to send mass emails to multiple recipients. Because it is Open Source, you have the ability to easily install it on a server of your own, if you need additional features that Roundcube does not offer out of the box.
Rackspace – An Industry-Standard Option For Small And Medium-Sized Enterprises
Rackspace is the leading commercial provider of dedicated hosting, shared hosting, cloud hosting, and hybrid hosting, which makes it a popular choice among larger companies and government agencies. It is owned by British-based enterprise firm, Telefonica, and is available in the Netherlands, France, and Germany as well.
Rackspace’s web hosting plans are particularly suited for SMEs and start-ups, as they come with one or more dedicated IP addresses, custom domains, free backups, and free security certificates. It also has long-standing partnerships with some of the world’s leading networking equipment and service providers, which it leverages to offer secure, fast, and optimized connectivity to its customers.
Sendgrid – The Swiss Army Knife Of Mass Email
If you are looking for a simple and elegant solution to send mass emails, then you should consider using the Sendgrid platform. It was founded by a group of ex-Gmail and Craigslist employees who wanted to provide a simple yet elegant solution for those who want to get their emails out to a large audience.
As part of the service, you get a free domain, you can integrate with marketing platforms like MailChimp, and you can even use the Sendgrid API to integrate with third-party applications. What’s not to like?
Mandrill – The Swiss Army Knife Of Automated Email
Mandrill is an email marketing platform that makes it easy for non-tech-savvy business owners to get started sending automated emails. It provides everything from email hosting to domain registration, so users do not have to worry about any of those pesky details. You simply need to set up the automated emails you want to send, and then sit back while Mandrill takes care of the rest. It also has a mobile app that provides a simple way to configure automated emails on the go.
Mandrill was previously known as MailChimp, a name it changed to avoid legal complications. In 2018, the company is valued at over $16 billion.
Bluehost – The Popular Choice Amongst Personal Websites And Blogs
Amongst personal websites and blogs, Bluehost is the top choice for users who want to keep things simple but also want to use the most popular software and tools available. The best part is that Bluehost is extremely easy to use and setup, as the company provides a full hosting plan with one-click installers for all major platforms, including WordPress, Magento, and PrestaShop.
Another popular choice amongst personal websites and blogs is HubSpot, an all-in-one marketing platform that provides everything from email marketing to lead management and website analytics. It is owned by the global marketing firm, HubSpot Marketing, which is valued at over $11 billion.
Radical – The Popular Choice Amongst Small Businesses
For smaller businesses and those who want to stay independent, the choice is mostly between them and MailChimp. While MailChimp is still a popular option due to its ease of use and low prices, smaller businesses are likely to choose Radical, as it provides advanced features that allow for better targeting and engagement of its users.