I get this question a lot. Many of you might be new to webinars and not sure which one to pick. You should probably ask: Which one is the best for my specific need?
There are a lot of fantastic webinars out there, and it can be hard to know which one is right for you. That’s where I come in. In this post, I will tell you exactly which webinar page to include in your AWeber for maximum impact.
The Cliff Notes
AWeber is one of the most popular email marketing platforms out there. Its popularity comes from its simplicity and user-friendliness. If you are just getting started with email marketing and don’t have a lot of experience, AWeber might be the right choice for you. It also has a fantastic affiliate program which you might want to take advantage of.
On the flip side, if you are an experienced marketer and want to dive into more complex areas, you might want to consider one of the more specialized email platforms. I would recommend Clickfunnels, but if you are on a budget, you could also look at Teachable or WebinarJobs.com. Keep in mind: these are all affiliate networks which means they can be a bit more expensive than standard email platforms.
Live Webinars Are Key For Maximum Impact
No one enjoys wasting time, especially when you are trying to grow your business. That’s why I recommend that you choose live webinars whenever possible. Not only do you get to interact with the audience, but you also get to show off your products and spread the word about your online store. When you combine that with the fact that most people are more likely to attend a live event than a recorded one, it’s easy to see why this option is the best.
When you are deciding which webinar platform to use, it’s important to think about the type of person you are targeting. What do they want out of life? What are their problems?
You can use the “webinar goals” tool in your AWeber dashboard to help you figure out what this person wants out of a webinar. For example, you might want to create a goal around increasing website traffic. You would use this goal when you set up your webinar. If you need inspiration, you can also use AWeber’s built-in “webinar use cases” tool to get ideas of what content to cover in your next webinar. When you have a specific topic in mind, you can enter it here to get a list of possible topics.
Length Of The Presentation
People have different preferences when it comes to webinars. Some like to hear long, drawn-out explanations while others want to get right to the point. To save you time and a bit of anxiety, I recommend that you keep your presentations short and sweet. You don’t have to worry about rambling on for too long. Your audience will be more engaged if you keep things concise and to the point. Of course, you want to be able to cover all bases in your presentation, but you also don’t want to waste anyone’s time. To ensure you hit the right notes with your audience, make sure you practice what you are going to say. If you are worried about not hitting your notes correctly, then you might want to shorten your presentation. The most important tip here is to keep things interesting. Everyone likes a good story, and a funny anecdote can make a presentation much more entertaining.
Design Of The Presentation
The look and feel of your presentation is also important. Do you want to go with a traditional look or something more modern? There are plenty of themes to choose from when it comes to designing your presentation. If you are wondering what kind of look you should go for, simply check out your audience. Are they more of the traditional kind or does everyone wear sunglasses and sit in front of a screen?
If you want your presentation to stand out, you should consider using a different color for the text and background. This will help create a sense of contrast and make the text easier to read. If you already use AWeber, then using the “Power Point” template is a no-brainer. It’s super easy to use, and everyone knows what a Power Point is. Just make sure you have all the necessary fonts incorporated into the presentation. If you don’t have a lot of experience with Power Point, then there are plenty of online tools like Presentation Ninja and Prezi that you can use for free. Designing a presentation is a lot easier than you think. Once you have the hang of it, it’s an invaluable skill to have. You’ll be able to pull off an excellent presentation in no time.
Where Should I Host My Webinar?
Another important decision you need to make is where you are going to hold your webinar. There are a lot of options here, so you might want to think about what is important to you. How far are you willing to travel? Is there an area near you where you can hold the event?
When choosing a location for your webinar, you need to think about the size of your audience. How many people are you trying to reach? Does travel to the location pose any problems for you or your organization?
Include any pertinent details about your audience here. Things like their geographic location, the size of your audience (e.g., “75% of our audience is located in North America”), the industries you are serving (e.g., “80% of our audience is in the real estate industry”), and how much money you are trying to raise (e.g., “We are trying to raise $25,000 during this webinar”). This information will help you choose the right location for your webinar.
How Should I Promote My Webinar?
Once you have your location and time chosen, it’s time to move on to the fun part: marketing. To get the most out of your webinar, you need to promote it. There are a lot of options here as well. You can use social media to spread the word about your upcoming event. You can also use your email list to promote the webinar. Finally, you can get creative and use some of your other offline marketing tools (i.e., billboards, radio, etc.) to spread the word.
Each of these options has pros and cons, so you need to figure out which one is the best for you. When it comes to social media, you need to consider how active your audience is. If you are just getting started, then it might not be the best choice for you. Your email list might be a better fit since you can target the right audience right away. Don’t get too carried away with social media though. No matter what choice you make, there will be someone out there who will hate on you for it. Just remember that marketing is a team sport, and it’s always a good idea to get some help from people who are more experienced than you are (i.e., specialists, agencies, or business partners).
Last But Not Least
Don’t forget about the little things like logo and branding. You want your webinar to have your logo on it somewhere. It doesn’t have to be on the header or the slides, but you should at least put it somewhere noticeable so people know what they are watching. Make sure that you put your logo and branding on everything relating to your webinar. From your email campaigns to your Facebook page, your blog, and even your t-shirts. Incorporate your logo into the design of your presentation itself.
I hope this was helpful. Now that you have all that inside your head, you are ready to pull off your very own webinar. Good luck out there.