Email marketing is a ‘hands-on’ marketing technique that allows marketers to target the right audiences with relevant content at the right time. The objective is to encourage web visitors to take action – convert to a lead, a sale, or a custom action, such as signing up for a newsletter or downloading a white paper.
There are many different email marketing platforms designed for different purposes. While each one solves the basic need for sending and receiving emails, they vary in the richness of their features and the level of technical support they offer.
Whether you’re just getting started or are looking to further your knowledge, consider the cost of subscribing to a training course for the email marketing platform of your choice.
The Difference In Price
One of the major differences in price between the various email marketing platforms is the number of training courses and lifetime access offered. Here’s a breakdown of the pricing:
- GetResponse offers a basic three-month trial plus three training courses for $12.95/month.
- ConvertKit offers a 14-day free trial plus three training courses for $19.99/month.
The price difference isn’t huge, but it’s enough to consider if you’re a small business owner who needs to allocate your limited resources towards marketing, technology, and growth.
Consider The Product Availability
Depending on the email marketing platform you choose, you may need to consider whether or not the course will be available in your area. Some platforms are limited to certain regions, or country locations, and may not be available where you are. However, most platforms have an international reach, so you’re likely to be able to find a course that suits your needs.
If you’re looking for a reliable source of email marketing training courses that are easy to access, consider checking out this comprehensive listing from Lead2passion, which curates courses from leading providers such as HubSpot, MailChimp, and Eloqua.
The Availability Of Support
As a business owner or marketer, it’s important to find a source of support when you need it. The ability to talk to someone who understands your challenges and problems is invaluable. For this reason, it’s important to consider the level of technical support available for the email marketing platform you choose. The more support you get, the easier it will be to master the tool and grow your business with it.
If you’re looking for a free email marketing training course, check out the list of free resources available from Google. You can also find a list of all the free courses available on YouTube. In addition to this, there are always books that you can read and self-help courses that you can take online. With so much information accessible, there’s no reason to spend money on a training course when you can do it yourself for free.
If you’re looking for expert help, consider paying for access to a specialized consultant who can help you setup and run your email campaign. With the right guidance, even a layman can get a handle on email marketing. However, keep in mind that this will cost you.
The Reliability And Security Of The Product
Every business owner, especially those who are just getting started, needs to consider the reliability and security of the product they’re about to invest in. Allowing for downtime due to technical glitches or emergencies is never a good idea, especially when you’re just getting started. When it comes to reliability and security, many companies focus on functionality and aesthetics, without considering the underlying technology.
When selecting an email marketing tool, make sure that you have all the necessary features you need without any glitches. In addition to this, look for security and privacy measures to ensure that your personal information is safe and secure. Many companies that provide email marketing tools offer additional features that can be useful for businesses of all sizes.
The Overall Value For The Money
The cost-per-acquisition (CPA) for an email is constantly changing as marketers seek to find the absolute cheapest way to communicate with potential customers. As a rule of thumb, the lower the CPA, the better – especially if you’re looking for an entry-level product. This is mainly because businesses with larger marketing budgets can afford to pay more for each email they send out.
If you’re on a tight budget, consider paying for a product that offers a significant discount if you meet a certain threshold of volume. This is called a discounted per acquisition (DPA), and it’s a common marketing strategy among online businesses. When setting up a DPA, make sure that you have a reliable method of tracking the emails you’ve sent out, so you can determine your ROI.
Remember: spending money on advertising is one of the best investments you can make. However, sometimes it can be tricky to find the right balance between spending money on advertising and investing in quality products for your business.