You have a list of subscribers who have opted in to receive emails from you. Congratulatory emails aren’t going to get you very far, however, you can encourage them to check out your website by sending out a newsletter. In order to maximize your chances of converting this list of subscribers into buyers, you need to send out the right email at the right time. Consider the following advice when planning your next email marketing campaign.
Be Careful When Choosing Your Subscribers
One of the most important factors to consider when planning your next email marketing campaign is the type of subscribers you will be targeting. You don’t want to waste your time and energy sending the same email to people who aren’t interested in your products or services. The key to effective email marketing is to target the right people and make sure they are interested in what you have to say. Consider the following tips on choosing the right subscribers.
Choose People Who Are Already Interested In Your Product Or Service
The best place to start your email marketing is with people who are already interested in your product or service. Email marketing works best when it is personalized. People who have an existing interest in your product or service are the most likely to be interested in what you have to say. Make sure you choose a list of highly qualified leads who are already interested in what you have to offer. These are the people you should contact first because they are most likely to be receptive to your message.
Avoid People Who Aren’t Regularly Relevant To Your Business
If you send out regular newsletters to people who aren’t relevant to your business, you are wasting your time. Everyone who receives an email deserves to know something useful about your business, and the people who aren’t regularly relevant aren’t getting the value they could out of your emails. Avoid sending out emails to lists of people who aren’t likely to be interested in what you have to say. Instead, choose lists of people who fit the profile of a typical buyer for your product or service. This will make a difference in the results of your efforts.
Know When To Unsubscribe
Just because someone has subscribed to your list doesn’t mean they want to hear from you every single week. There are a few instances where you might want to send out a quick email to people on your list and let them know that you have new content coming soon. If they have opted in to receive these notifications, they will want to stay subscribed in order to get them. Make sure you unsubscribe from the lists of people who aren’t interested in what you have to say. You can always send out a reminder email a few days before you send out an announcement email.
Make Sure Your List Is Clean
It’s important to have a list of subscribers who are interested in what you have to offer. Having hundreds of thousands of contacts is great, but it also means you have a lot of people on your list who aren’t relevant to your business. Make sure you review your list regularly and remove the contacts who aren’t doing anything for your business. Otherwise, you are just wasting your time and they are costing you money. Keeping a list like this can be costly, so be careful about what you include on it.
Use An Email List Instead Of A General Mailing List
Depending on how long you have been in business, you may already have a list of customers or potential customers. If you are just getting started, it might be better to use an email list instead of a general mailing list. With an email list, you can send out personalized emails to people who have indicated a willingness to hear from you. If you send out a general mailing list, you will have no idea if your emails are even being read by the recipients. With an email list, you can monitor how many people are opening your emails and click on the links you are providing in order to gain more leads. If everything else fails, at least you know you are providing value to your customers.
Take Advantage Of All The Free Tools Available To Create Efficient Marketing Campaigns
There are a number of free tools online that can be used to create marketing campaigns. Some of the tools are designed to help with the entire process from start to finish, while others are simply meant to help with the compilation of your emails. Regardless, there are a lot of free tools out there and you should take advantage of them all.
Use Campaign Comparison Tools To Identify The Leads Your Campaign Is Producing
Even if you are happy with the results of your efforts, you should always consider comparing them to previous campaigns you have launched. This way, you can spot trends and determine what is and is not working for your business. One of the best things about comparison tools is you can see how various strategies and tactics performed in the past and compare them to today’s effort. This makes it much easier to pinpoint which parts to keep and which to change.
Use Keywords In Your Anchor Text
When you are creating your email marketing campaigns, you should always consider using keywords in your anchor text. Anchor text is the text that appears in the small box at the top of a page when you click on a link. The keywords you choose should relate to what you are trying to sell in your email marketing campaign or business. For example, if you are selling weight loss products, you might want to use keywords like “weight loss” or “healthy eating” but not “dog food” because that is not relevant to your business.
Use An Email Service That Supports Multiple Email Addresses
Many email services allow you to have a single email address but multiple email addresses. If you are using a free email service like Google Apps or Microsoft’s Outlook.com, you can have one email address that serves as your primary contact and another that you can use for newsletters or other communications. If you are using a paid email service, you can create a disposable email address that you can use for your marketing efforts. Just make sure you are aware of any spam laws that apply to your email service. For example, Disqus has a spam policy that you must agree to before you can register an account with them.
Plan Your Campaign In Advance
Doing last-minute research and scrambling to come up with content isn’t going to produce the best results. To get the most out of your email marketing campaign, you need to plan out the entire process from start to finish. Set aside a couple of hours every week to gather the content for your next email and map out the entire campaign. By doing this, you will be able to hit the ground running when it comes time to actually launch your email marketing campaign.
Use Different Email Campaigns For Different Services
If you are new to email marketing, it might be a good idea to try out a few different tactics before you settle on the approach that works best for you. One way to do this is to set up email campaigns for different services. You can use MailChimp to create and send out your emails, for example, and then measure the results of your various campaigns. If you are looking for inspiration, take a look at the best affiliate programs for 2018.
Measure The Success Of Your Email Campaigns
One of the best things about email marketing is the ability to measure the success of your campaigns. Just like when you were testing out different marketing strategies, you can track the results of each campaign to see which ones perform the best. There are a number of tools online that can be used to track the success of your email marketing efforts. Some of the tools work with Google Analytics, while others work with the email marketing service you are using. Just be careful about which ones you choose because not all of them are made equal.
The key measurement to look out for is opens and clicks. When someone clicks on a link in an email, that is usually a sign that they are interested in what you have to say. The more interest you can generate, the better. Never forget: cheap clicks aren’t worth much.
Use These Best Practices To Generate More Leads
With these tips on choosing the right email list and using free tools to create efficient marketing campaigns, you are sure to see an increase in the number of leads coming in your direction. Just keep in mind that you are competing for attention with thousands of other marketers, and make sure you stand out from the crowd.