Many email marketing platforms, such as AWeber, offer an option for users to have their email notifications sent to a different, secondary email address. This is a common feature among popular email marketing software because many people like the flexibility of being able to separate their personal and business emails. However, there are times when having your email notifications sent to a secondary email address is a bad idea.
Having your email notifications sent to a secondary email address is useful when you are operating a business from home. One advantage of this feature is that you can have your personal emails delivered to your work inbox so you do not have to deal with spam filters blocking your personal emails. In addition, having notifications sent to a secondary address means you can set up automated filters to automatically categorize and label incoming emails as either work or personal.
The disadvantage is that if you are operating a business from more than one campus location, you have to remember to send emails to both addresses. This can be cumbersome if you are running short on time because you have other obligations in your professional life. It can also be frustrating if you accidentally send an email to the wrong address and you have to start all over again. Finally, having a secondary address can reduce the overall reach of your email marketing because people often opt out of receiving promotional emails from unknown senders.
Reducing the Number of Marketing Leads
The advantage of having email notifications sent to a secondary address is that you can reduce the amount of marketing leads that you get in your inbox because people are more likely to unsubscribe from a list they do not recognize. By having your emails sent to a nonexistent address, you cause your email marketing to reduce the amount of opens and clicks because people are less likely to think that you are someone they need to follow. If you are worried about your marketing leads, it is best to avoid using this feature because it will almost certainly hurt your email marketing instead of helping it.
Increasing the Likelihood of Spam
One disadvantage of having email notifications sent to a secondary address is that it increases the likelihood of getting your messages filtered as spam. It is well known that many ISPs and email marketing platforms have algorithms that detect and filter emails that are sent to undisclosed and/or secondary addresses. Because of this, it is best not to use this feature if you are concerned about whether or not your messages will be blocked by spam filters.
Increasing the Likelihood of Unsubscribes
Unsubscribing from an email list is often a hassle for busy people because they have to remember to do it every time they add an email address. One advantage of having email notifications sent to a secondary address is that it makes unsubscribing much easier because people are less likely to think that they are on a mailing list that they need to unsubscribe from. Once you get used to doing it, you will not even notice that you are on a list until you try to unsubscribe and are presented with a list of emails to either confirm or deny your desire to be removed from the list. While it is good to have fewer emails in your inbox, there is also the possibility that you could be missing out on important information because you do not want to clutter your personal email with marketing emails from companies you do not know.
An additional disadvantage of having a secondary email address is that it can encourage people to be negative. It is well known that when people subscribe to lists that they are then subjected to a steady stream of negative emails from companies that they do not want to hear from. Having a secondary email address means that you can send out negative emails to people without their name attached so they do not even know it is coming from you. While there is absolutely nothing bad about having a positive attitude and encouraging others to be positive, there is also the possibility that you could be hurting your own efforts by sending out negative emails.
In conclusion, email marketing is an effective way to connect with customers and prospective customers. However, there are times when having a secondary email address is not worth it. If you are concerned about whether or not this will enhance your email marketing, it is best to avoid using this feature because it will almost certainly hurt your email marketing instead of helping it. Always give your customers reasons to believe that you are a reputable source and someone they can trust. In addition, by having a secondary address, you are also losing out on the opportunity to have your emails reach the general public because people are less likely to see your messages because they do not know who you are. If you are worried about missing out on valuable leads, it is best to avoid using this feature. In addition, sending out negative emails to people will almost certainly hurt your own marketing efforts instead of helping them because your customers will be forced to block you after one bad experience. In addition, if you are worried about whether or not your customers will be able to find your website, having a secondary email address will make it harder for them to reach you because you are directing them to an unknown email address. In other words, having a secondary email address is counterproductive when trying to establish good relationships with your customers because it makes it more difficult for them to find you when you need them the most. Lastly, using a service like AWeber that offers this feature is only useful if you are comfortable having your personal emails publicly displayed. In other words, if you are worried about whether or not your customers will find your email address private, having a secondary email address is not the best option. In addition, if you are concerned about whether or not your customers will be able to find your website, having a secondary email address is also not the best option because it makes it harder for them to find you when you need them the most. In a nutshell, having a secondary email address is not always the best solution because it has its downsides. However, if you are still worried about whether or not this feature will help or hurt your email marketing, it is best to still use it because it is another option that you have at your disposal. Remember, there is no such thing as a perfect solution because there are always pros and cons to everything. Ultimately, it depends on you and what you are trying to accomplish.