I started my affiliate marketing journey with Aweber back in 2011, when the program was in its infancy. At the time, Aweber offered a straightforward affiliate program that didn’t require much in the way of setup or optimization. People could sign up, purchase a product, and be on their way to making money online. With the evolution of Aweber into a SaaS business, affiliate marketers now have access to more sophisticated tools that can be extremely beneficial for growing their businesses. One such tool is Clickfunnels, an intermediate layer between marketers and salespeople that facilitates the whole process of engaging with potential customers, analyzing their behavior, and retaining them as customers for life.
Features And Functionality For Affiliate Marketers
When it comes to the features and functionality afforded to affiliate marketers, Clickfunnels is king. At first glance, the platform might seem overly complex for those new to the field, but once you’re used to it, it starts to make a lot of sense. If you need proof, let’s take a look at the platform’s key features.
1. Funnel Builder
One of the most significant changes that Aweber has implemented into their platform is the Funnel Builder. Available onboarding all users, the Funnel Builder makes creating sales funnels a breeze. Simply import the URLs of the websites you want to promote, set a dollar value on each conversion (i.e. a sale) and the platform will build the funnel for you.
This feature alone makes Clickfunnels worth the cost of the software. The ability to quickly and easily construct a sales funnel is something that would have required an expert sales person back in the day, or perhaps multiple hours of work if you were going to do it manually. Now, with the help of the Funnel Builder, anyone can be a copywriter, salesperson, and marketer all in one.
2. Automated Email Follow-Ups
If someone clicks on a coupon on your affiliate website and makes a purchase after, you’ll receive an affiliate commission. However, having an affiliate program doesn’t mean you should be sitting back and resting on your laurels following a sale. To keep motivated users coming back for more, you can use automated email follow-ups to proactively engage with your audience.
With the help of email automation platforms like Aweber, you can set a custom message and an automated email to be sent to users that purchase a product or contribute to a crowdfunding campaign. So, when someone clicks on a coupon on your site and makes a purchase, you can use email automation to send them a small thank you for being a loyal customer.
The main benefit of having automated email follow-ups is that you can set them to go out 24/7, even when you are asleep or busy. This way, you can ensure that you are always reaching out to new and existing customers and letting them know about your brilliant products and services.
3. Reports And Analytics
While having a system that keeps track of your affiliate earnings is great, being able to analyze the performance of your affiliate program is even better. After all, you can never know how effective your marketing campaign was until you’ve actually seen the results.
From the moment you set up your affiliate program, you’ll be able to view detailed reports that break down the performance of each channel (i.e. website, social media, email) in which you promoted your program. You can even compare the performance of different channels and see which ones are driving the most revenue. The platform will analyze all the data for you and create easy-to-read reports that are completely transparent.
When it comes to gaining mastery over your affiliate marketing skills, you should look no further than Clickfunnels. With the help of this software, you can quickly and easily set up an affiliate program, track the performance of each channel, and analyze which ones are bringing in the most revenue. Furthermore, the team at Clickfunnels is always adding new features and updating the software to make your experience as smooth as possible. So, if you’re serious about learning how to market products online and are looking for a solid starter kit, then Clickfunnels is exactly what you need.