As a marketer, when something goes wrong, you want to know why. Was the issue with the product, the offer, the price, or the placement? You want to be sure that you have all the necessary pieces in place before making another attempt at converting a lead.
When a product or offer is new and different, customers need to understand what it is and how it works. This is especially true when it comes to marketing automation tools like Aweber and MailChimp.
In this article, we will discuss why your aweber sequence isn’t triggering when someone signs up for your funnel with ClickFunnels, as well as what you should tweak to get the most out of your marketing automation tool.
Did you know that Gmail takes the approach of displaying emails in order of importance, rather than by date?
This is why when you get a new email, you won’t necessarily see it at the top of your inbox. Instead, you will see a list of emails that Google thinks are the most relevant to your current needs and interest. If you want to see an email that you have sent, you will have to scroll down a bit to find it.
This prioritizing of emails helps keep your inbox tidy and makes it easier for you to stay on top of your correspondence. In addition, it keeps your subscribers interested in your content because it means that they will eventually get to the top of the list.
Determining The Optimal Timing
When you set up your funnel with ClickFunnels, you will be presented with several options regarding when to send the drip campaign. Some companies choose to send out a series of emails every few weeks, while others want to wait until a specific action has taken place (e.g., someone has made a purchase, signed up for the email list, etc.)
Deciding what is the most opportune moment to send the emails can be challenging, especially if you are trying to maximize ROI (return on investment). However, if you are consistent and measure success based on the results of your efforts, you will gain a better appreciation for what is working and what needs to be changed.
Testing Different Formats And Designs
When you are developing an email campaign, it is imperative to test different versions and various formats to find the one that is most effective for your target audience.
Some entrepreneurs choose to send a one-off email followed by a newsletter a few days later. While this may seem like a convenient approach for keeping customers up-to-date on the latest news, it can be challenging to measure the effectiveness of this type of campaign. If you are not getting the results that you want, it might be a good idea to try something new.
Clickfunnels And Other Automation Tools
If you are using other automation tools, like HubSpot or Marketo, you will need to determine if your existing workflow can accommodate a drip campaign or if you will need to build a special link or button to send the messages.
If you are using HubSpot, for example, you can integrate your email marketing with your social media platforms, like Twitter and Facebook. When a customer clicks on a link or button that takes them to your email list, they will be presented with a special offer or product that is tailored to their interests. This is a very easy way to get subscribers to engage with your content, as well as make a purchase without ever having to leave the platform.
If you are using Marketo, you can create custom email templates that you can use to populate your drip campaigns. With Marketo, you will have the ability to send a mass email, a welcome email, or even a personalized message to your subscribers. The key is to find the right email template that will make your email look more like a thought leadership piece rather than a generic marketing pitch.
What would be the best time to send the email? You need to find out what triggers the most activity on your target audience’s email list, and you can use email analytics tools like Campaign Monitor to help you determine the right time to send the email. For example, if you have found that a welcome email follows a purchase email by about a month, you might want to try sending the welcome email a few days after the purchase.
You can also use web analytics tools to track the success of your email marketing campaigns and to find the right time to send the next email.
The Bottom Line
An effective email campaign is a key component of any digital marketing strategy. It allows you to engage with customers when they are most receptive to your appeals, and with the right tools, it can be easy to set up and extremely cost-effective. In addition, with the right automation tools, you can completely manage all of the campaign aspects from creation to distribution to follow-up with new leads.