When it comes to marketing and communications, few platforms are as versatile and as cost-effective as email marketing. But as email marketing becomes more popular and more people try to follow the same tactics, the pricing of these marketing tools can vary.
Many email marketing tools, such as MailChimp, are free and have a fairly simple pricing structure that doesn’t vary. But if you want to achieve the most results from your marketing efforts, you may need to shell out a little more money.
Signature Packs Vs. Monetizing Your Email List
One of the best things about MailChimp is that it gives you a free trial. This means you can test the platform out and see how it functions before you decide to commit. During the free trial, you can also create as many email marketing lists as you need for your business. You don’t have to worry about using up your quota of monthly emails or having your email abused by spammers.
But even with the convenience of a free trial, you may choose to invest in a signature pack. A signature pack allows you to send branded emails to certain groups of people. For example, you can create a sales email list and send out a series of emails with your logo and contact information at the beginning. Alternatively, you can create a general email list and send out a series of emails with content that is tailored to a specific group of people.
You should make sure you have a clear understanding of what a signature pack is before you invest. Typically, these are purchased in bulk and can cost anywhere from $15 to $50 per month plus variable costs (such as the cost of the emails themselves).
So, if you’re serious about marketing and want to make sure you get the best and most cost-effective results, consider investing in a signature pack. You won’t be disappointed!
Marketing Automation Software
If you’re looking for a one-stop-shop for all of your email marketing needs, you should consider investing in marketing automation software. Marketo is one of the most popular and well-known marketing automation tools in the market today. It integrates with various platforms and has a simple yet powerful user interface. What sets Marketo apart from many other tools is that it automates several tasks, such as email sending and follow-up campaigns. So, if you want to spend less time managing your email marketing campaign and more time focusing on growing your business, consider Marketo.
How Much Does Email Marketing Cost?
Aside from the various costs associated with creating and maintaining an email marketing list, you’ll need to consider how much you’re willing to spend on each individual email. There are several factors that impact how much you’ll need to spend to achieve the same effect. First, how frequently do you plan to send out emails?
One of the best things about MailChimp is that you can modify the amount of emails you receive per week, per month, or per year. You can also turn off emails altogether if you’re not using them.
If you’re looking to create a new email marketing list and are not sure how frequently you’ll need to send out emails or if you’ll even use email marketing, you may not need to spend as much on individual emails as you think. Consider what you’re getting for free with MailChimp, or if you’re looking to invest in other platforms or services, determine how much you’re willing to spend.
For example, if you’re sending out a weekly email blast and you’ve got 500 subscribers, you’ll only need to spend a few dollars each week on the email blast.
Conclusion
As you can see, there are various costs associated with email marketing. But if you approach email marketing with a plan and consider the various costs, you can achieve great results with a relatively low investment. Creating a marketing plan that fits your company’s goals is the key to effective email marketing. Good luck!