Many marketers still believe that building a solid social media following is difficult. The good news is that there are tactics that you can use to get more people to engage with your content, such as integrating a web design tool like Wix with an email campaign provider like AWeber.
Why should you integrate your email marketing with a web design tool? Well, if you’re looking for an easy way to launch a new product or campaign, using Wix is one way to do it.
Here’s how you can integrate Wix with AWeber to build an audience of prospective customers:
Step 1: Set Up AWeber
For our example we’ll be using AWEBER, but the steps are the same for most other email marketing providers such as MailChimp or ConstantContact.
To get started, visit https://signup.aweber.com/ and click the Get Started button to continue to the sign-in page.
After you’ve signed in, you’ll see a dashboard with your email and click Update Profile next to the email address to confirm your email address. This is so that you can begin using your new account.
If you’re looking to grow your email subscriber base, consider using AWeber’s Free Plan. With this plan you can send up to 100K emails per month to up to 500 subscribers. This is a great choice if you’re just getting started and need a simple solution.
Step 2: Choose The Perfect Theme For Your Site
In the upper right-hand corner of the dashboard, you’ll see a section called Themes. Click the + sign next to the themes to see a list of options. We recommend using a free theme from Wix, as they are easy to use, SEO-friendly, and come with many customizations options. For example, if you want the theme to be able to adapt to any device, you can use the One Page Template.
Once you’ve chosen a theme, click Publish to go back to the dashboard and create your website. Remember to click on the settings wheel next to the URL and enter a memorable alias that will be used to refer to your site.
Step 3: Build A Funnel Of Leads
Once you’ve launched your website, you’ll see a small bar located at the bottom of the screen. This is your Welcome section and is the first section of your website. When a person visits your site for the first time, they’ll see this section. In it, you can provide some valuable information about your company, explain why they should care about your product or service, and most importantly, give them the motivation to buy (i.e., sign up for your email list)
An easy way to do this is by displaying various products from brands that you’ve endorsed (e.g., Dove, Chanel, or Ralph Lauren). Alternatively, you can list valuable information about your product or service, as well as the various benefits that customers can enjoy (e.g., lower cholesterol, reduced inflammation, or simple access to a certain type of clothing).
Step 4: Automatically Grow Your Email List
If someone decides to sign up for your email list, you’ll see a pop-up window asking them to verify their email address. Simply click on the link in the email to complete the verification process.
If you’re running a business, you can use automated email marketing software to grow your email list. There are several options out there, but we recommend using an all-in-one platform called AWeber. With AWeber, you can setup automated emails to go out on a particular day, at a particular time, to up to 500 subscribers.
You can also use AWeber’s software to create email campaigns that are customized with relevant links and calls to action. For example, if you’re promoting a clothing store, you might want to create an email campaign that includes a link to the store’s website along with an invitation to enter your email address to receive special offers.
Once you’ve verified your email and launched your website, you can take it a step further and customize the emails you send out. For example, you can use AWeber’s software to create a dynamic email campaign that adapts its content based on what’s in users’ mailboxes (e.g., if they’ve viewed a product or service that you’ve endorsed, then they’ll see content related to that endorsement).
Step 5: Measure The Results Of Your Efforts
Finally, you can track the results of your efforts by looking at the Activity tab at the top of the AWeber dashboard. Here, you’ll see a summary of all the email activities that have taken place. For example, if you sent out a campaign a couple weeks ago and have since received a few positive responses, you can use this dashboard to see the results of your efforts. Alternatively, if you want to know how many people actually bought your product or service as a result of your efforts, you can use web analytics tools to track customer behavior.
Once you’ve set up your integration with Wix, you can use the platform to quickly and easily build your website. Then, you can use AWeber to grow your email list and begin marketing to your audience.