AWeber is one of the premiere mail-based marketing platforms for selling goods and services online. As the name suggests, they are a provider of email marketing solutions that can help you get the most out of your marketing budget. What this means for you is you can get very aggressive with your email marketing campaigns without worry of overspending.
However, for you to reap the benefits of this platform, you need to know how to use it properly. In this article, we will teach you the essentials of using AWeber to grow your email list and become a successful marketer.
Sign Up For AWeber Through checkout Processing
One of the first things you need to do to get started with AWeber is to create a seller account. This will give you the ability to sign up for a free account on their platform and to begin collecting email addresses. You will need to have a store or website to collect these email addresses from. However, you can begin collecting email addresses without a store by opting into affiliate marketing through ClickBank.
What is affiliate marketing? In short, affiliate marketing is the practice of promoting other companies’ products and earning a commission from those sales. For example, you promote a product for $20, the vendor pays you $5, and you keep the $15. Many big-name brands like Shopify, Oberlo, and Bluefly use affiliate marketing as part of their business model.
Create A Mailing List
Once you have a seller account set up, you can begin creating a mailing list. You can do this either through the dashboard or through a dedicated link on the homepage. Simply follow the prompts to get started creating your list.
When you use the dashboard to create your list, you can name it anything you like and then select the option to send welcome emails when new subscribers sign up. After you add all your subscribers to the mailing list, you can choose to send them all a welcome email or you can send select groups of subscribers individual emails based on what you have planned for your campaign. You can also choose to have those emails delivered immediately or schedule them to go out at a later date.
Use Your Mailing List To Start Your Marketing Campaign
After you have your mailing list set up, you can use it to start your marketing campaign. First, break down your buyer persona and define your target audience. Then, choose which marketing channel will best reach your desired audience. You can start with a combination of email marketing, followed by social media. You can also consider using paid ads on pay platforms like Google Ads and Facebook Ads.
Once you have your AdWords or Facebook ads set up, you can test out various email marketing campaigns to see which one performs best for you. AWeber provides you with all the tools you need to run A/B test email marketing campaigns and compare the results. You can also measure the performance of your campaign by using tools like MailChimp, which provides you with all the metrics you need to succeed.
Manage Your Lists & Subscribers
After you have successfully launched your email marketing campaign, you need to begin managing and growing your lists. To do this, you need to subscribe people to your list and then regularly update them on new products and offers. You can also use your lists to follow up with customers and to send them regular emails based on what they’ve told you they want or need. For example, if you notice that a group of your subscribers signed up for the vegan newsletter you sent out, you can send them a quick email to thank them for their interest and to let them know about new products you’ve got available for purchase that are plant-based and organic.
Segment Your Subscribers
If you noticed, we mentioned in the previous step that you can use your email list to follow up with customers and to send them information about new products. You can also do this, but you need to be careful not to overwhelm them with too much information. This is especially important if you are trying to get them to take action and make a purchase. You want to make sure they know precisely what you’re offering and that it’s something they’ll find useful. You can use tools like AWeber’s customer avatar to get a better idea of how people are interacting with your content and whether or not they’re taking action. You can also use tools like Google Analytics to track the success of your campaigns and to determine the types of content your audience is interacting with the most. With this information, you can craft content that will be both useful and successful.
Measure The Impact Of Your Campaigns
Finally, you need to keep in mind that all marketing is measurable. You can’t expect to see instant results from your marketing efforts. However, you can begin measuring your campaign’s impact after it’s been in place for a while. One of the best things about AWeber is you can use their analytics platform to track the impact of your various campaigns. This way, you’ll always know what’s working and what needs to be changed. You can follow the same steps listed above to get started measuring the impact of your marketing campaigns.
When you begin using AWeber, you will notice that it’s quite easy to get started. However, you need to ensure that you commit to using this tool effectively to grow your email list and to start generating leads and sales. If you follow the steps above and are committed to using data and analysis to improve your performance, you will find that AWeber can be very helpful and allow you to build a successful business.