Many small businesses owners prefer to work remotely, which has led to a boom in virtual assistants and online marketplaces.
With so much work being done remotely, it only makes sense that marketing online would become popular. Email marketing is one of the most effective ways to reach your audience, whether you’re selling products or services. And with email marketing platforms like Hubspot creating automated email campaigns easily, working remotely has never been easier.
Why Email Marketing For SMBs?
Email marketing isn’t a new concept. In fact, the practice was first used to market products in the 1800s. However, it wasn’t until the early 1900s that email marketing took off as a standalone marketing tool.
The spread of the Internet in the early 2000s opened up new marketing channels. Email was one of the first to benefit from the digital transformation, and in recent years, we’ve seen a rise in email marketing platforms specifically designed for small businesses.
Many of today’s email marketing platforms offer features specifically designed for small businesses. Not only does this make the process of sending emails much easier, but it also provides the tools necessary for marketing campaigns.
How Email Can Transform Your SMB’s Marketing
While social media has transformed the way businesses interact with customers, email marketing continues to play an important role in building customer relationships. In fact, according to HubSpot Blogs research, 73% of consumers have used email marketing to get in touch with a business, while 52% have used social media to do the same.
That’s a big commitment on the part of the consumer, which makes every email they receive from your business more valuable. When customers subscribe to your email list, they’re essentially committing themselves to receiving your communications, whether they want to or not. That means you have a high degree of control over the customer experience, which can be used to your advantage.
Features For Email Marketing
With so much competition, it’s important to ensure you stand out from the crowd. Features like AI-driven automation and personalized email content can help you achieve this.
For instance, HubSpot Blogs found that businesses using the Marketing cloud service from MailChimp saw a 36% increase in engagement rates among subscribers that were automatically sent engaging emails compared to those that were manually edited. That’s because AI was able to suggest relevant content based on what the customer previously engaged with.
The Importance Of Personalization
Personalization doesn’t just apply to the content of your emails, but it can also be incorporated into the subject line and email body as well. With personalized subject lines and personalized email content, you can ensure your customers feel like they’re receiving more relevant information.
Customers are less likely to trust businesses that they perceive to be impersonal, which is exactly why you should be employing personalized subject lines and emails that are relevant to the customer’s experience. For example, if a customer is searching for a laptop on your website and opens your email, but the email’s subject line is “Important Information About Laptops,” the customer may feel like they’re reading an advertisement or sales pitch.
So, by utilizing AI, automated email campaigns, and other features that make the process of sending emails easier, you can ensure your customers remember your business and, ultimately, purchase your products or services.
Easier To Measure And Grow Your Biz
A major benefit of operating a business remotely is the ability to track results easily. This is easier said than done, however, when you’re relying on manual processes that rely on humans to input data.
For instance, if you’re purchasing ads and getting no immediate results, it can be hard to determine what’s going wrong. When you have a VA checking off items on a to-do list, you have the ability to see what’s being completed and when it’s due. This gives you the ability to pinpoint problems quickly — before they become major ones.
The main takeaway from the above is that operating a business remotely is more demanding than ever, which means you need to be prepared to invest in new tools and equipment. If you’re looking for an email marketing platform that can help you grow your business remotely, check out these five tools.
Five Marketing Tools for SMBs
Last but not least, let’s take a look at five digital marketing tools that can help you grow your business remotely.
Tool #1: Google Analytics
Google Analytics is the classic go-to tool for any business or individual that’s looking to measure, analyze, and optimize website and mobile engagement.
This free tool is available to both individuals and businesses, and its popularity speaks for itself. Launched in September 2008, the analytics tool has been downloaded over 14 million times and is used by over 2 million websites globally.
One of the reasons why so many people use Google Analytics is because it provides features that allow users to delve into vast arrays of data, with interactive graphs helping them make sense of often complex information.
Google Analytics also allows users to set up custom dashboards and reports that can be accessed via a simple to-use interface, helping SMBs keep track of the various metrics that impact their businesses.
Tool #2: HubSpot Marketing Cloud
If you use HubSpot, you have an option of paying for a premium version, which provides you with additional functionality.
One of the features that sets the Marketing cloud apart from other HubSpot variants is the ability to create automated email campaigns, which are triggered based on various activities, such as a product purchase, visit to an eCommerce store, or email sent to a targeted list.
HubSpot’s marketing cloud also offers an A/B testing feature, which can be used to compare two versions of an email campaign and track the results. This allows businesses to find the best performing version of an email campaign and implement it.
Additionally, all of the content you create within HubSpot can be used as part of a marketing plan – from website content and social media posts to emails and landing pages.
Tool #3: Hootsuite
Hootsuite is another of the most popular tools for connecting with customers and engaging with them on social media.
As a business social media manager, you’ll need a tool that can help you schedule posts across all your social platforms, analyze your followers, and engage with them via a variety of channels.
Hootsuite also has a free tier, which allows you to connect with up to 20,000 people across various platforms, like Facebook and Twitter. This means you can test the tool with a small audience and make changes to your strategy as you learn.
Hootsuite is a popular choice among businesses because of its versatile interface that allows for easy customization of color, font, and layout, as well as its integration with other social media tools, such as Salesforce Chatter.
Tool #4: SumoMe
SumoMe is the tool that Facebook CEO Mark Zuckerberg famously used to manage the massive success of the social media platform.
This content management tool helps businesses of all sizes and expertise levels find content, gain followers, and grow their communities on social media platforms, like Facebook.
You can use SumoMe to build a professional-looking Facebook page that can be updated with content regularly, whether it’s an infographic, a quick video tutorial, or a lengthy blog post.
This content is then distributed across various platforms, such as Twitter and LinkedIn, where it can be consumed by people interested in your industry.
SumoMe provides a wide array of features that can help you seamlessly integrate your social media platforms and increase engagement with your audience. For example, you can choose to display relevant content from different platforms in your news feed, create a guide to help users understand your company, or promote your products via deals and discounts.
Tool #5: Trello
Trello is one of the most popular tools for teams and businesses, largely because it provides a simple but effective way to manage projects, tasks, and activities.
This project management tool allows users to create cards that can be associated with specific tasks, and then assign them to other users so that they can be coordinated and completed.
Trello is ideal for team members that are working remotely because of the simplicity of creating and updating cards vs. the complexity of using other tools that require constant maintenance.