How to Get Free WordPress-Based Email Marketing without a Plugin

WordPress is one of the most popular blogging platforms around, and with good reason. It’s incredibly flexible and offers a lot of great features. However, if you’re looking for something more long-term than a blog, you might want to consider using a different platform.

There are tons of free WordPress alternatives out there, and while they don’t all offer the same level of features as the original, they do offer a good enough experience that you might want to consider giving them a try.

One of the most established names in the WordPress alternative space is Hootsuite. The company offers a free version of its platform which is optimized for mobile use and supports SMM (Social Marketing Management) – the integrated digital marketing strategy that combines SEO (Search Engine Optimization), SMM, and digital marketing.

This combination of features makes Hootsuite’s solution very attractive to marketing and communications professionals who are looking to integrate SEO, SMM, and email marketing strategies.

If your company handles marketing and communications, you might consider giving Hootsuite a try. Not only will you get to try out a new platform, but you’ll also be able to implement a new marketing approach – one that incorporates both SEO and email marketing strategies.

The Benefits of Using a Free WordPress Alternative

Not only does Hootsuite offer an awesome integrated platform, but it also provides you with a good enough experience that you might want to consider using it instead of WordPress. Here are just some of the benefits.

Faster Loading Times

If you’re familiar with WordPress, you’ll know that it’s one of the most bloated blogging platforms out there. This is mainly due to the fact that it’s extremely flexible and allows for a lot of plugins and add-ons that you don’t necessarily need. This makes the platform heavy, which is why many blogs turn to caching plugins to speed up their site’s loading time. Well, with a blogging platform such as Hootsuite, you don’t need to worry about plugins and memory usage is much lower – even without the use of a caching plugin.

The end result is that your site will load much faster, especially if you’ve got a lot of content – something that even the most well-designed WordPress site will struggle to handle. This could mean the difference between landing on a site that is functionally usable or not.

Increased Scalability

WordPress is incredibly flexible, and this makes it great for the purpose for which it was designed – to be a blogging platform. However, this same flexibility means that it can become very problematic if your needs grow beyond what it was designed to handle. If you want to use a WordPress alternative for email marketing, you’ll need to ensure that its scalability is not affected in any way. Luckily for you, Hootsuite has engineered their platform to be highly scalable – something that even the most experienced WordPress developers will tell you is nearly impossible to do.

There are simply too many moving parts which can cause performance issues if you’re not careful – especially if you’re not used to working with databases. However, with Hootsuite, you can be sure that the platform was built with the ability to handle high traffic – even if you’re not necessarily using all of its features at once.

Easier Installation

One of the things that make WordPress so flexible is the fact that it is extremely easy to install. Simply download the installer from WordPress.org, run it, and you’re good to go – no complex settings necessary. This is also one of the reasons why there are so many blogs using WordPress – because it is so easy to implement.

However, this same ease of installation means that WordPress can become vulnerable to hacking. If you’re looking for a blogging platform to host your content on, take the time to research the best method of securing it – and the best way to do this is through proper password management.

This is simply because WordPress’ flexibility makes it easy to break into – and it happens more often than you’d think. It’s all about having a complex password structure and not using the same word in your password that you use in your email or social media accounts. Even then, it’s still relatively easy for hackers to get into your WordPress account and wreak havoc – especially if you have a simple username and password.

Better Performance

Finally, we come to the part which is most important of all: performance! Did you know that WordPress is not optimized for mobile use? This is mainly because it was originally designed to be used on big fat desktop computers which were always connected to the internet – something which most mobile devices can’t handle. Additionally, most blogs using WordPress are written in HTML which is highly reliant on JavaScript – something which mobile devices and web browsers don’t always handle well.

However, the good news is that WordPress is very capable of handling mobile traffic – it’s just that the performance won’t be good and it’ll take longer to load. This is why people are turning to caching plugins and other methods to improve their site’s performance – even if it’s just a little.

In terms of pure speed, nothing can compare to checking your email on a mobile device. Why? Because whenever you get a message, you’ll have to click on the link or download the attachment – something which mobile users have to do more often than people on their PCs. This is where the importance of good performance comes in: if your email marketing application doesn’t handle well on mobile devices, you’re losing out on a potentially large audience.

Hootsuite handles all of this very well. It was built with performance in mind, and it uses a combination of mobile-friendly templating, JavaScript reduction, and server-side rendering (to name just a few) to create the best possible user experience – even on a mobile device. This is why it’s such a popular choice among bloggers.

Security

Last but not least, we come to security. Did you know that WordPress is famously insecure? Yes, it’s true. The bad news is that this is something which the company doesn’t seem to be able to change. This is mainly because the platform is designed around the concept of openness, and this is what allows for all of its amazing flexibility. However, the good news is that this openness makes it easier for security professionals to find vulnerabilities and fix them – something which the company is extremely grateful for.

Hootsuite, as mentioned before, was built with security in mind, and this is something which differentiates it from other WordPress alternatives. This is mainly because of their unique take on security which integrates the use of two-factor authentication with HTTPS (Secure Hypertext Transfer Protocol). Two-factor authentication adds an extra layer of security by requiring a user to provide both their username and password as well as their phone number or email address – something which Google Authenticator makes easy. Additionally, Hootsuite allows for the use of a PIN to make login even more secure.

If your company handles security for internet-connected devices, you might want to consider using Hootsuite’s unique approach to encryption. Not only does it utilize the best available technologies, but it also offers the most convenient user experience – something which cannot be said for most other platforms.

As you can see, Hootsuite offers a lot, and it has done so intentionally. They wanted to create a blogging platform suitable for both beginners and experts, and they did so by offering a good enough integrated experience that experts wouldn’t want to miss out on.

WordPress is one of the most popular blogging platforms around, and with good reason. It’s incredibly flexible and offers a lot of great features. However, if you’re looking for something more long-term than a blog, you might want to consider using a different platform.

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