I think we can all agree that building a customer base, engaging with existing ones, and driving free traffic to your blog is the key to growing a business. However, the challenge is in finding the right tools to make this happen. That’s where the magic of digital marketing and automation meets the power of content and blogging.
Content marketing, social media, and SEO are all important ingredients in any online or digital marketing plan. However, when it comes to generating leads and driving traffic to your site, you need to harness the power of blogging. That’s where WordPress and AWeber come in. Together, they offer a complete solution for content-heavy websites looking to generate organic traffic.
Let’s take a look at how they work together and why you should consider using both platforms.
Why Should You Combine Blogging With Content Marketing?
If you’re looking to drive traffic to your blog, you need to set up a landing page on your site where visitors can either subscribe to your newsletter or enter their email address to be notified when new content is available. This is called a landing page because, well, you’re basically setting up a homebase for people to come back to time and time again.
Once you have your landing page up and running, take the time to explore other methods for generating leads. This might mean trying out a few different marketing tools or strategies. However, you should always come back to your blog and its content. People are naturally drawn to content that is well-written and provides value.
If your blog is about fashion, for example, you might want to try out a tool like Shopify Wear. They have a whole fashion blog within their platform that is definitely worth checking out. Not only does it contain a ton of information about fashion trends and how to dress according to the seasons, but the tone is fun and inviting. When a visitor lands on the blog, they will immediately feel like they’re walking into a warm and welcoming space.
Combining content marketing and blogging, Shopify Wear’s blog offers readers an opportunity to learn more about fashion and the importance of style. Moreover, the platform provides a way for the fashion blog to generate revenue. If someone clicks on a product and makes a purchase after reading about the item in-depth on the blog, the platform will automatically bill the customer’s credit card. The blog post continues to run as an advertisement on the customer’s behalf.
WordPress Landing Pages and AWeber Are Both Powerful Tools
As I mentioned above, setting up a landing page on your site where you can collect emails is an essential part of any digital marketing plan. However, not just any landing page will do. You want to find a tool that is specifically designed for creating and managing landing pages. This is where you come in handy. With your WordPress landing pages plugin, you can create an incredible look for your website’s landing page that will make it memorable and easy to track.
Managing your content and keeping track of all of the different platforms you’re appearing on can be a full time job. You don’t need to stress about maintaining multiple blogs and posting on a regular basis. Thanks to WordPress and its many built-in features, including the aforementioned landing pages plugin.
Also, if you’re using AWeber, you might want to look into their Email Marketing Platform. They have done away with the cumbersome structure of a traditional email marketing firm and have replaced it with a simple, easy-to-use software interface. Moreover, you can use their automated email campaigns to send out emails when a blog post goes live or to promote special offers and discounts. For a small business, this is one place you can cut costs without losing sight of your analytics and engagement goals.
AWeber’s Email Marketing Platform Is Perfect For Small Businesses
AWeber’s email marketing platform is perfect for small businesses. Not only does it contain all of the features you need to successfully send and track marketing emails to customers, but it also provides you with all of the tools you need to manage your entire email campaign from start to finish. This way, you won’t have to hire employees or enlist the help of a marketing agency to run your email marketing.
Moreover, AWeber provides you with all of the analytics you need to track the success of your email campaigns. This is especially beneficial for small businesses trying to cut costs while gaining the benefits of digital marketing. It’s a win-win situation.
AWeber’s Free Trial Is One More Reason To Explore
AWeber’s free trial is one more reason to explore. As I mentioned, their Email Marketing Platform is perfect for small businesses. Moreover, their free trial gives you access to all of their features, including their comprehensive email campaign manager. We mentioned above how important it is to have a landing page and to set one up on your blog. One of the best things about AWeber is how easy it is to get started with their platform. You simply need to create a new account and, once you’re approved, you can begin using their software. You’ll discover that creating a landing page, setting up email campaigns, and analyzing the results is extremely easy and straightforward.
Moreover, if you’ve been putting off exploring AWeber because you think you need a large business to benefit from their services, don’t be fooled. While their platform is certainly geared more for large companies, you can still use it effectively to grow your small business.
In conclusion, whether you’re a seasoned marketer or a business owner just dipping their toes into the online world, combining content marketing and blogging with these two platforms will prove to be a winning strategy for your digital marketing plan.