One of the more popular email marketing platforms is now available in a standalone app – YMail.
Is it enough to take out the competition?
Let’s take a closer look at the pros and the cons of YMail, and whether it’s a viable replacement for AWeber.
Why Should You Try YMail?
It’s fair to say that AWeber is the industry standard when it comes to email marketing. Launched in 2006, and still one of the most popular email marketing platforms today, it has a lot to offer.
From creating optin boxes to tracking clicks to analyzing results, AWeber makes it easy to get up and running with email marketing – and not have to worry about the tech stuff. All you need to do is enter your email address, pick a template, and start sharing with your contact lists.
With AWeber, you have a pre-built community, complete with all the features you could need. And it’s easy to keep up with the platform as it continually evolves, with new features being added on a regular basis.
AWeber’s biggest asset is undoubtedly its huge base of users. According to OneOpinion, there are currently around 120 million daily active users on the platform, with a large chunk of that coming from the United States. That’s a pretty significant audience for an app, and one that you’ll definitely want to try out.
Compare That To YMail
If you’re looking for a more streamlined alternative, then YMail was made for you. Launched in April 2018, and available for both iOS and Android devices, YMail is a fully functioning email marketing platform, built with the user in mind. It aims to eliminate all the unnecessary complexity found in other email marketing platforms, so that you can get to the meat of what you need from the app without having to spend too much time figuring out the kinks.
From a quick and simple sign-up process to a straightforward dashboard, you can get a good look at what YMail is aiming to provide, without needing to spend too much time digging around the app.
The app’s creators – MailChimp and Survice – claim that with YMail, you can do all the things you need to in fewer clicks and with less complicated steps. If that’s something you’re looking for in an email marketing platform, then YMail is the one for you.
All The Right Features
Not only does YMail have all the right features you’d expect from a well-designed email marketing platform, but it also has some unexpected gems hidden away. For example, you can use the app to create surveys and send them to your audience. You can also use the tool to build social connections with your contacts, and even start a blog with your very own brand-new blog.
YMail also gives you the option of hosting your email campaigns on their own servers, or on a WordPress, GoDaddy, or Google account. This gives you more flexibility over where and how you host your campaigns, and also allows you to use their fully featured email marketing software for free! That’s a pretty sweet deal, especially for a product that’s already $149.00 a year for AWeber’s Premium plan.
This also means you can use tools like Benchmark to easily split-test your email marketing campaigns, or use tools like Mad Mimi to collect leads and optin forms for you.
On the downside, unless you have a large list, you won’t get the full experience with YMail. You can only send up to 300 emails per day, and you won’t get a lot of features, such as autoresponders and advanced segmentation. You also won’t get the full potential of the product, as features like surveys and live chats will only be available to paid users.
Overall, YMail’s goal is to make email marketing easier for everyone, and they think they’ve succeeded. While it has all the right features and works well enough for the average user, we still recommend AWeber for larger lists with additional features that YMail simply doesn’t offer, yet.
If you’re just getting started or simply need a simpler tool to get the job done, then YMail is a great option. And if you’re already using AWeber, and looking for additional features, then YMail’s ease of use and low price point ($149.00 a year as of this writing) makes it a no-brainer for upgrading.