Whether you’re just getting started or you’re looking to grow your email list quickly, nurturing your subscribers so they feel like you’ve known them for years is a crucial element of any marketing plan. Email marketing isn’t a sprint, it’s a marathon—you have to be willing to spend the hours necessary to build a brand that continues to grow.
What’s more is that your time and efforts may not be paying off. According to HubSpot Blogs research, 66% of respondents don’t feel their email marketing strategy is working. That’s a lot of subscribers who feel like you’re not treating them right.
This is why we’ve compiled a comprehensive guide on email marketing nurturing sequences—a guide that will help you analyze your own patterns and approaches, as well as suggest strategies and tactics that will help you grow your list more successfully.
Analyze Your Past Performance
One of the first things you should do before you start your email marketing journey is to analyze your past performance. You should try to determine what types of content you should be sending to which subscriber segments. For example, did you previously send a lot of traffic to your blog? Are you seeing a lot of open rates on your email campaigns? What were your conversion rates like?
These are all important questions to ask yourself, but they’re difficult to answer solely from your spreadsheet. The best way to find the answers is by looking into your own historical data and seeing how you performed in the past. For example, did you notice that your open rates increased after you implemented a call-to-action in your emails? Could your conversion rates be improved by adding a bit more personality to your emails?
Determine Your Subscribers’ Needs
In addition to analyzing your past performance, you should also be taking the time to determine your subscribers’ needs. In order to grow your email list successfully, you need to be sure that your messages are relevant to each individual inbox. Take some time to consider what makes your subscribers tick and what would motivate them to open your emails in the first place.
The needs of your different subscriber segments should be considered when crafting your email marketing strategy. If you can’t tell yet, perhaps it’s time to reevaluate your approach. Would a video explain your product better than a blog post? Is there a specific type of content you should be creating for your teens’ audience?
Create A Gameplan
A gameplan is vital for any marathon. If you’re not sure what a gameplan is, it’s probably time to make one. A gameplan is something that you work out in advance—it’s the plan of action you’ll use to make sure you stay focused and reach your goal. The better your plan is, the closer you’ll be able to get to reaching your goal. This is especially important if you’re looking to grow your email list quickly, as you don’t want to be scrambling to come up with content as you go. Having a plan will also help you determine exactly what you’ve accomplished and what remains to be done.
Decide On The Metrics You’ll Use To Gauge Your Success
The best way to grow your email list quickly is by using a combination of tactics—some of which may seem obvious and others which may not. For example, did you notice that your open rates increased after you implemented a call-to-action in your emails? That’s a tactic you should use—but did you also try using a fun, freebie as an enticement to get people to sign up?
The great thing about analytics is that they give you a view of everything—including the strategies and tactics that work and which ones you should try next. For example, did you notice that your open rates increased after you implemented a call-to-action in your emails? That’s a tactic you should try—but did you also try using a fun, freebie as an enticement to get people to sign up?
Try Different Things
Email marketing is a broad term that encompasses a variety of techniques and approaches—none of which work in isolation. This is why you should always be trying new things and varying your tactics. Your best plan is always to be evolving, changing and adapting as you go.
If you want to grow your email list quickly, you need to be putting in the hours necessary to experiment and determine what works best for your audience. There are a number of tactics and strategies you can try out, some more successful than others—it’s all about finding the ones that work best for you and your audience.
Set A Goal
Setting a goal is important—not only does it give you something to work toward, but it also provides you with a clear benchmark to determine your success. If you don’t have a goal in mind yet, consider what would be the minimum number of subscribers you’d need to see in order to feel confident that you’re on the right track.
As you work toward increasing the size of your email list, you’ll start to notice that not all tactics are created equal. Some work better for certain types of subscribers than others, for example. In order to determine which ones work best for you, it’s important to look at the numbers and see what you’ve accomplished so far. It’s also important to set realistic goals—not all tactics will generate the same results, and you need to be realistic about what you can accomplish in the short term. Don’t get discouraged if your first few emails don’t convert at the same rate as your later emails, because this is entirely normal and expected—it takes time for your audience to familiarize themselves with your brand and for them to start believing in you.
Follow Up With Reminders
Once you’ve started sending out your emails, followed up with a few reminders. It’s easy for people to forget about things they’ve subscribed to, so follow up with a friendly reminder several days after you send the initial email. Doing this helps establish a connection with your subscriber and encourages them to continue reading your emails.
Establishing a connection with your reader is one of the most crucial elements of any successful email campaign. You can do this in a number of ways, but the most effective ones are usually those that are tactile and have a clear call-to-action. A nice surprise email a few days before your subscriber’s birthday is just the thing that will make them smile and give them a small boost of motivation to continue reading your emails.
Use Personalized Subject Lines
When someone opens your email, the first thing they’ll see is your subject line—this is what gives your email a unique flavor and makes it stand out from the crowd. A personalized subject line does more than make your email stand out from the rest—it gives your audience a sense of connection to you and your brand. It helps make your email more relevant to each individual recipient and increases the chance of them hitting “reply all” and sending your email to multiple people. This can result in a free advertising boost for your brand.
Use A Call-To-Action
One of the most important things you can do for your email marketing is to incorporate a call-to-action into your subject line. A call-to-action is something you include at the end of your subject line—typically consisting of a verb or a phrase requiring the reader to take some kind of action. In order to generate the greatest results, you should include a call-to-action at the end of your subject line in conjunction with an offer or a unique piece of content—something that will compel your readers to take action.
For example, if you’re using email to promote your blog, the best call-to-action you can incorporate is a link to the blog itself. Doing this will not only increase the likelihood that your email will be opened, but it will also increase the likelihood that your subscriber will follow the link and make a purchase or subscribe to your blog. A simple “read more” will also suffice in some instances—in these cases, you should be careful not to overload your reader with too many calls-to-action in your subject line, as you don’t want to lose the person who opened your email in the first place due to over-consumption of links.
Use A Bit Of Personality
In addition to a call-to-action, you should also try incorporating a bit of personality into your subject line. Did you notice that people who receive emails with a fun, quirky subject line tend to enjoy their contents more? Using a bit of personality can help make your email more fun to read and, as a result, increase the likelihood that your subscriber will engage with your content.